Spark Electronics Data Cable for iPhone 6/6 Plus/5/5s/5c - Retail Packaging - Red
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 3.0)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Created on a high volume day
- Admitted to receiving an incentive
- Contains repetitive phrases (show)
- Take-Back Reviewer (248 deleted Reviews; avg. rating: 4.8)
- Brand Repeater (9 of 1698 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 7 of 9 top products
- Easy Grader (avg. rating: 4.7)
Analysis Details
We discovered a total of 5 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
30 of the 41 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 5.0 while the verified purchasers have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
One-Hit Wonders
2 of the 41 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 1.5 while the reviewers who have posted more than one review have rated this product an average of 4.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
25 of the 41 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 5.0 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
23 of the 41 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 5.0 while reviews without substantial repetitive phrases rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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- 41%
- Created over 3 days
We counted 41 reviews for this product over the span of 768 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:In total, we found that 17 reviews were created on just 3 days. This is an excessively high number of reviews submitted on these high volume days.
18 of the 41 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is an excessively large percentage of incentivized reviews which may indicate unnatural reviews.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Brand Repeaters
21 of the 41 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- 0%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
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from the same brand
17 of the 41 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.