Monarcoa Frankincense Essential Oil - 100% Pure, Best Quality, 10ml
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From Monarcoa
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (12 deleted Reviews; avg. rating: 4.5)
- Overlapping Review History: reviewed 1 of 9 top products
- Critical Reviewer (avg. rating: 4.2)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Created on a high volume day
- Overrepresented word count (69 words)
- Admitted to receiving an incentive
- Contains repetitive phrases (show)
- Take-Back Reviewer (1 deleted Review; avg. rating: 4.0)
- Easy Grader (avg. rating: 5.0)
Analysis Details
We discovered a total of 564 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
321 of the 374 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.4 while the verified purchasers have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Take-Back Reviewers
164 of the 374 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.6 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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- 32%
- Created over 17 days
We counted 374 reviews for this product over the span of 764 days, an average of 0.5 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.
However, we see the following 17 days exceeding this threshold:In total, we found that 120 reviews were created on just 17 days. This is an excessively high number of reviews submitted on these high volume days.
69 of the 374 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is more than we would expect see; the presences of at least one incentivized review indicates that there may be more, since not all reviewers will disclose that they had received an incentive to post a review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
4.4 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- 34%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 128 reviews (or 34%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
23 of the 374 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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from the same brand
178 of the 374 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.
Brand Repeaters
54 of the 374 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.