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goPURE Natural Eye Cream for Dark Circles, Puffiness, Bags & Wrinkles - With Plant Stem Cells,...
More product info
From goPURE Naturals
This report was last updated 4/16/2022.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
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Report Card
Fail Overall Grade
FAIL 
Deleted Reviews
Deleted ReviewsFAIL Unverified Purchases
Unverified PurchasesFAIL Suspicious Reviewers
Suspicious ReviewersFAIL Overlapping Review History
Overlapping Review HistoryPASS Rating Trend
Rating TrendPASS Word Count Comparison
Word Count ComparisonPASS Phrase Repetition
Phrase RepetitionPASS Reviewer Ease
Reviewer EasePASS Brand Repeats
Brand RepeatsPASS Incentivized Reviews
Incentivized ReviewsN/A Reviewer Participation
Reviewer Participation
Most Trusted Reviews
Eye gel provides excellent results and have seen improvement in ... [Go to full review]
Sep 13, 2018
100%
TRUST
TRUST
-
Verified Purchaser
-
Critical Reviewer (avg. rating: 4.2)
Least Trusted Reviews
This gel feels nice and cool on application and feels ... [Go to full review]
Feb 20, 2015
0%
TRUST
TRUST
-
Unverified Purchaser -
Created on a high volume day -
Contains repetitive phrases (show)
-
Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0) -
Overlapping Review History: reviewed 1 of 9 top products -
Easy Grader (avg. rating: 4.8)
Admitted to receiving an incentive
Analysis Details
Fail Deleted Reviews
Deleted Reviews
We discovered a total of 419 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
4.7 average rating of deleted reviews
Fail Unverified Purchases
Unverified Purchases
352 of the 541 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.3 while the verified purchasers have rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
Suspicious Reviewers
Take-Back Reviewers
Approximately 60% of reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Fail Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
<10% also reviewed:
Cleopatra's Choice Organic Shea Butter - Grade A... by Cleopatra's Choice
<10% also reviewed:
serumtologie C Serum 22 – Pure Vitamin C Serum... by serumtologie
<10% also reviewed:
QuGi JHD-26HD67 360 Rotate Air Vent Mount Cell... by QuGi
<10% also reviewed:
Adovia Moisturizing Day Cream, 1.7 fl. oz. by ADOVIA
<10% also reviewed:
ioi Works Sport Exercise Armband for iPhone... by ioi Works
<10% also reviewed:
Cottonelle Ultra Comfort Care Double Roll Toilet... by Cottonelle
<10% also reviewed:
Amapro Vitamin C Serum 25% plus 15% Hydrolyzed... by Amapro TM
Does not include products
from the same brand
from the same brand
Approximately 25% of reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.7 while the reviewers who have a more unique product review history rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Pass Rating Trend
Rating Trend
-
- <10%
- Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Word Count Comparison
Word Count Comparison
-
- <10%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
~4% of reviews
(4.5/5)
(4.5/5)
~2% of reviews
(4.5/5)
(4.5/5)
~6% of reviews
(4.2/5)
(4.2/5)
~2% of reviews
(3.5/5)
(3.5/5)
~2% of reviews
(5.0/5)
(5.0/5)
~3% of reviews
(4.3/5)
(4.3/5)
~2% of reviews
(5.0/5)
(5.0/5)
~2% of reviews
(4.5/5)
(4.5/5)
~3% of reviews
(4.7/5)
(4.7/5)
Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.4, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.4 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
Less than approximately 10% of reviews admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.