Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND...
More product info
From Chandler Bolt
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 3.0)
- Critical Reviewer (avg. rating: 4.2)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Created on a high volume day
- Overrepresented word count (45 words)
- Never-Verified Reviewer
- Brand Loyalist (3 of 5 reviews for this brand; avg rating: 5.0)
- Overrepresented Participation (posted 5 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
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- 34%
- Created over 15 days
We counted 869 reviews for this product over the span of 2,328 days, an average of 0.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.
However, we see the following 15 days exceeding this threshold:In total, we found that 294 reviews were created on just 15 days. The reviews on these high volume days have rated this product an average of 4.8 while reviews from other days have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
580 of the 869 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.7 while the verified purchasers have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
1 of the 869 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. Incentivized reviews have rated this product an average of 2.0 while reviews that were not incentivized rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
4.6 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- 23%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 198 reviews (or 23%) are within an overrepresented word count group. These reviews have rated this product an average of 4.8, while all other reviews have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
(5.0/5)
(5.0/5)
(4.8/5)
(4.9/5)
(4.9/5)
(5.0/5)
(5.0/5)
(4.6/5)
(4.7/5)
(5.0/5)
(4.9/5)
82 of the 869 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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48 of the 869 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.9 while the reviewers who have a more unique product review history rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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- 70%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 612 reviewers (or 70%) are within an overrepresented participation group. These reviews have rated this product an average of 4.7, while all other reviews have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
We discovered a total of 24 deleted Reviews for this product, with an average rating of 4.6. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Brand Loyalists
19 of the 869 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.
Never-Verified Reviewers
189 of the 869 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, the discrepancy in ratings between the Never-Verified Reviewers and reviewers who have written at least one verified purchase review isn't significant enough to rule out the possibility of it being due to random chance.