Apple Lightning Cable - Lightning to USB Cable tbk¨ 1 Meter 3.3 ft White Charger Cord for Apple...
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From TBK
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Most Trusted Reviews
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 3.4)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- One-Hit Wonder
- Never-Verified Reviewer
- Take-Back Reviewer (1 deleted Review; avg. rating: 4.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Easy Grader (avg. rating: 5.0)
Analysis Details
We discovered a total of 266 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
278 of the 347 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.5 while the verified purchasers have rated this product an average of 3.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
One-Hit Wonders
32 of the 347 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.5 while the reviewers who have posted more than one review have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Never-Verified Reviewers
78 of the 347 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, the discrepancy in ratings between the Never-Verified Reviewers and reviewers who have written at least one verified purchase review isn't significant enough to rule out the possibility of it being due to random chance.
Take-Back Reviewers
122 of the 347 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.5 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.3 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
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from the same brand
91 of the 347 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.5 while the reviewers who have a more unique product review history rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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- 18%
- Created over 11 days
We counted 347 reviews for this product over the span of 604 days, an average of 0.6 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.
However, we see the following 11 days exceeding this threshold:In total, we found that 62 reviews were created on just 11 days. This is an excessively high number of reviews submitted on these high volume days.
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- 30%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 105 reviews (or 30%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, the discrepancy in ratings between reviews with overrepresented word groups and all other reviews isn’t significant enough to rule out the possibility of it being due to random chance.
5 of the 347 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.
Brand Repeaters
2 of the 347 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
9 of the 347 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.