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Amazon.com > Electronics > Computers & Accessories > Computer Accessories & Peripherals > Cables & Accessories > Cables & Interconnects > Lightning Cables
Anker [Apple MFi Certified] [2-Pack] 3ft / 0.9m Premium Lightning to USB Cable with Ultra Compact...
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From Anker
This report was last updated 6/15/2020.
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL Deleted Reviews
FAIL Rating Trend
FAIL Suspicious Reviewers
FAIL Word Count Comparison
FAIL Overlapping Review History
WARN Brand Repeats
PASS Unverified Purchases
PASS Phrase Repetition
PASS Reviewer Participation
PASS Reviewer Ease
PASS Incentivized Reviews
Most Trusted Reviews
As it has come to expect, anker makes great quality ... [Go to full review]
Nov 6, 2019
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (6 deleted Reviews; avg. rating: 4.7)
- Brand Repeater (2 of 217 reviews for this brand; avg rating: 5.0)
- Easy Grader (avg. rating: 4.2)
Least Trusted Reviews
Excellent and reliable [Go to full review]
Jul 27, 2015
0%
TRUST
TRUST
- Verified Purchaser
- Created on a high volume day
- Overrepresented word count (3 words)
- Brand Loyalist (2 of 3 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Deleted Reviews
We discovered a total of 177 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Rating Trend
-
- 9%
- Created over 30 days
We counted 2,991 reviews for this product over the span of 1,970 days, an average of 1.5 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 7 or fewer reviews on any given day.
However, we see the following 30 days exceeding this threshold:In total, we found that 268 reviews were created on just 30 days. The reviews on these high volume days have rated this product an average of 4.6 while reviews from other days have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Suspicious Reviewers
One-Hit Wonders
94 of the 2,991 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.7 while the reviewers who have posted more than one review have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
1,309 of the 2,991 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.6 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Word Count Comparison
-
- 53%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 1,571 reviews (or 53%) are within an overrepresented word count group. These reviews have rated this product an average of 4.6, while all other reviews have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
Certified Refurbished Fire TV Stick with Alexa... by Amazon Renewed
2% also reviewed:
Adapter 2 in 1 AUX & Audio Jack Charge Dongle... by WDEAHK
2% also reviewed:
FOCUS 21 Sea Plasma All Purpose Skin and Hair... by Focus
1% also reviewed:
AmazonBasics Lightning to USB A Cable - MFi... by AmazonBasics
1% also reviewed:
Smart Watch,Smart watch for Android Phones, Smart... by Mahipey
1% also reviewed:
Galaxy S9 Glass Screen Protector, Loopilops [9H... by Loopilops
1% also reviewed:
Echo Dot (2nd Generation) - Smart speaker with... by Amazon
Does not include products
from the same brand
from the same brand
363 of the 2,991 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.6 while the reviewers who have a more unique product review history rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Brand Repeats
Brand Repeaters
1,027 of the 2,991 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Brand Loyalists
68 of the 2,991 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Pass Unverified Purchases
62 of the 2,991 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
13 of the 2,991 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Participation
-
- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.2. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.3 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
4 of the 2,991 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.