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CoverGirl Full Lash Bloom Mascara, Very Black 800, 0.44 Fluid Ounce
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From COVERGIRL
This report was last updated 2/13/2021.
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Report Info:
Note: While Amazon.com claims 1,362 Ratings, we counted 586 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Mascara with authentic reviews:
Report Card
Fail Overall Grade
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Phrase Repetition
FAIL Reviewer Participation
WARN Deleted Reviews
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
Good stuff [Go to full review]
Aug 2, 2017
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (4 deleted Reviews; avg. rating: 3.8)
- Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
Received this mascara complimentary from Influenster-- all opnions are my ... [Go to full review]
Dec 29, 2014
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Contains repetitive phrases (show)
- One-Hit Wonder
- Never-Verified Reviewer
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Overrepresented Participation (posted 1 Review)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Rating Trend
-
- 33%
- Created over 23 days
We counted 586 reviews for this product over the span of 2,242 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 23 days exceeding this threshold:In total, we found that 195 reviews were created on just 23 days. The reviews on these high volume days have rated this product an average of 4.3 while reviews from other days have rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Unverified Purchases
323 of the 586 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.2 while the verified purchasers have rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
One-Hit Wonders
78 of the 586 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 4.4 while the reviewers who have posted more than one review have rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Never-Verified Reviewers
126 of the 586 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 4.4 while the reviewers who have written at least one verified purchase review rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
224 of the 586 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
14 reviews
(4.4/5)
(4.4/5)
9 reviews
(4.0/5)
(4.0/5)
20 reviews
(4.5/5)
(4.5/5)
54 reviews
(4.3/5)
(4.3/5)
28 reviews
(4.3/5)
(4.3/5)
4 reviews
(4.5/5)
(4.5/5)
4 reviews
(3.5/5)
(3.5/5)
4 reviews
(4.8/5)
(4.8/5)
6 reviews
(4.0/5)
(4.0/5)
Common Phrases in Titles:
5 reviews
(4.4/5)
(4.4/5)
80 of the 586 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.5 while reviews without substantial repetitive phrases rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Reviewer Participation
-
- 33%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 195 reviewers (or 33%) are within an overrepresented participation group. These reviews have rated this product an average of 4.1, while all other reviews have rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Deleted Reviews
We discovered a total of 6 deleted Reviews for this product, with an average rating of 4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
Maybelline Instant Age Rewind Eraser Dark Circles... by Maybelline New York
1% also reviewed:
Echo Dot (2nd Generation) - Smart speaker with... by Amazon
1% also reviewed:
L'Oreal Paris Lash Paradise Waterproof... by L'Oreal Paris
1% also reviewed:
Certified Refurbished Fire TV Stick with Alexa... by Amazon Renewed
Does not include products
from the same brand
from the same brand
46 of the 586 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.2.
4.2 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
48 of the 586 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
10 of the 586 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.