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iXCC Element II Lightning Cable 6ft, iPhone charger, for iPhone 7 6s 6 Plus, SE 5s 5c 5, iPad Air 2...
More product info From iXCC

Amazon Reviews for  iXCC Element II Lightning Cable 6ft, iPhone charger, for iPhone 7 6s 6 Plus, SE 5s 5c 5, iPad Air 2 Pro, iPad mini 2 3 4, iPad 4th Gen [Apple MFi Certified](White)
Rating:
5,755 Ratings
5,760 Reviews
("Ratings" vs. "Reviews")
51% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card
Report Info:
Last Updated: Sep 25, 2019
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Show Report History
Note: While Amazon.com claims 5,755 Ratings, we counted 5,760 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Warn Overall Grade
FAIL Deleted Reviews
FAIL Rating Trend
FAIL Suspicious Reviewers
WARN Reviewer Ease
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Participation
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

I thought this charger would last for a long time ... [Go to full review]
Feb 8, 2019      
100% TRUST
  • Verified Purchaser
  • Overlapping Review History: reviewed 1 of 9 top products
  • Critical Reviewer (avg. rating: 2.8)


Least Trusted Reviews

It worked. [Go to full review]
Sep 2, 2015      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
  • Easy Grader (avg. rating: 4.9)


Analysis Details

Fail Deleted Reviews

We discovered a total of 498 deleted Reviews for this product, with an average rating of 4.6. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.6 average rating of deleted reviews

4.6


Show distribution of deleted reviews

Fail Rating Trend

  • 51%
  • Created over 127 days

We counted 5,760 reviews for this product over the span of 1,849 days, an average of 3.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 10 or fewer reviews on any given day.

However, we see the following 127 days exceeding this threshold:In total, we found that 2,914 reviews were created on just 127 days. The reviews on these high volume days have rated this product an average of 4.5 while reviews from other days have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


4.5
3.9


Read more about our Rating Trend test.

Fail Suspicious Reviewers

Take-Back Reviewers


3,606 of the 5,760 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.3 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.3
4.0


Read more about our Suspicious Reviewers test.

Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 3.9. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.2 Product's Average Ease Score

3.9 Category's Average Ease Score


4.2
3.9


Read more about our Reviewer Ease test.


Pass Unverified Purchases

288 of the 5,760 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.2
4.2


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
  • 0%
  • Used substantial repetitive phrases
0 of the 5,760 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:



198 of the 5,760 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.4
4.2


Read more about our Overlapping Review History test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Brand Repeats

Brand Repeaters


290 of the 5,760 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.6
4.2


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


10 of the 5,760 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


4.7
4.2


Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.