Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score...
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From Gina Carr
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Top products in Leadership & Motivation with authentic reviews:
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Overrepresented word count (76 words)
- Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Created on a high volume day
- Overrepresented word count (122 words)
- Contains repetitive phrases (show)
- Never-Verified Reviewer
- Single-Day Reviewer (posted all reviews on Nov 5, 2013)
- Overrepresented Participation (posted 5 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
4.7 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
-
- 33%
- Created over 5 days
We counted 69 reviews for this product over the span of 1,331 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 5 days exceeding this threshold:In total, we found that 23 reviews were created on just 5 days. This is an excessively high number of reviews submitted on these high volume days.
49 of the 69 total reviews for this product are unverified purchases. While this is a higher percentage of unverified purchases than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Never-Verified Reviewers
18 of the 69 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Take-Back Reviewers
2 of the 69 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
Single-Day Reviewers
19 of the 69 reviewers have written multiple reviews but posted all of them on a single day. While this is more Single-Day Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
-
- 65%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 45 reviews (or 65%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
52 of the 69 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
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- 55%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 38 reviewers (or 55%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
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from the same brand
19 of the 69 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Brand Repeaters
-
- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.