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Charmin Ultra Strong Toilet Paper (3 Packs Of 6 Mega Rolls)
More product info From Charmin

Amazon Reviews for  Charmin Ultra Strong Toilet Paper (3 Packs Of 6 Mega Rolls)
Rating:
355 Ratings
288 Reviews
("Ratings" vs. "Reviews")
14% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Jan 23, 2019
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Note: While Amazon.com claims 355 Ratings, we counted 288 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Pass Overall Grade
FAIL Deleted Reviews
FAIL Suspicious Reviewers
WARN Rating Trend
WARN Brand Repeats
WARN Phrase Repetition
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Participation
PASS Reviewer Ease
PASS Incentivized Reviews

Most Trusted Reviews

Does what quality Toilet Paper is supposed to do, gently. [Go to full review]
Feb 4, 2018      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (4 deleted Reviews; avg. rating: 4.5)
  • Brand Repeater (2 of 122 reviews for this brand; avg rating: 4.0)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Critical Reviewer (avg. rating: 4.0)


Least Trusted Reviews

This is THE most perfect and softest bathroom tissue ever! ... [Go to full review]
Dec 7, 2013      
20% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Contains repetitive phrases (show)
  • Take-Back Reviewer (5 deleted Reviews; avg. rating: 4.2)
  • Brand Repeater (5 of 330 reviews for this brand; avg rating: 5.0)
  • Critical Reviewer (avg. rating: 4.1)


Analysis Details

Fail Deleted Reviews

We discovered a total of 117 deleted Reviews for this product, with an average rating of 4.1. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.1 average rating of deleted reviews

4.1


Show distribution of deleted reviews

Fail Suspicious Reviewers

Take-Back Reviewers


133 of the 288 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.5 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.5
4.1


Read more about our Suspicious Reviewers test.

Warn Rating Trend

  • 18%
  • Created over 11 days

We counted 288 reviews for this product over the span of 1,538 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.

However, we see the following 11 days exceeding this threshold:In total, we found that 51 reviews were created on just 11 days. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


4.2
4.3


Read more about our Rating Trend test.

Warn Brand Repeats

Brand Repeaters


80 of the 288 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Repeaters

from Non-Repeaters


4.4
4.2


Read more about our Brand Repeats test.

Warn Phrase Repetition


49 of the 288 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.3
4.2


Read more about our Phrase Repetition test.

Pass Unverified Purchases

23 of the 288 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


3.7
4.3


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

6% also reviewed:
TC Solid CHMBRY by

Does not include products
from the same brand


52 of the 288 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.4
4.2


Read more about our Overlapping Review History test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.

4.3 Product's Average Ease Score

4.3 Category's Average Ease Score


4.3
4.3


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.