The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

• 
• 23%
• Created over 24 days

We counted 667 reviews for this product over the span of 1,526 days, an average of 0.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.

However, we see the following 24 days exceeding this threshold:

• 13 Reviews on Jan 5, 2017 (Avg. rating: 4.6)
• 9 Reviews on Jan 2, 2017 (Avg. rating: 4.7)
• 8 Reviews on Jan 7, 2017 (Avg. rating: 4.9)
• 8 Reviews on Dec 19, 2016 (Avg. rating: 4.8)
• 7 Reviews on Jan 19, 2017 (Avg. rating: 4.9)
• 7 Reviews on Dec 28, 2016 (Avg. rating: 4.4)
• 7 Reviews on Jan 11, 2017 (Avg. rating: 4.4)
• 7 Reviews on Dec 21, 2016 (Avg. rating: 4.3)
• 7 Reviews on Sep 16, 2016 (Avg. rating: 4.1)
• 6 Reviews on Dec 24, 2016 (Avg. rating: 5.0)
• 6 Reviews on Dec 22, 2016 (Avg. rating: 4.7)
• 6 Reviews on Jan 18, 2017 (Avg. rating: 4.7)
• 6 Reviews on Dec 25, 2016 (Avg. rating: 4.5)
• 6 Reviews on Jan 10, 2017 (Avg. rating: 4.5)
• 6 Reviews on Apr 21, 2017 (Avg. rating: 4.5)
• 5 Reviews on Dec 31, 2016 (Avg. rating: 5.0)
• 5 Reviews on Jan 9, 2017 (Avg. rating: 5.0)
• 5 Reviews on Sep 12, 2016 (Avg. rating: 4.6)
• 5 Reviews on Dec 29, 2016 (Avg. rating: 4.6)
• 5 Reviews on Jan 3, 2017 (Avg. rating: 4.6)
• 5 Reviews on Jan 14, 2017 (Avg. rating: 4.6)
• 5 Reviews on Apr 20, 2017 (Avg. rating: 4.6)
• 5 Reviews on Jan 26, 2017 (Avg. rating: 4.4)
• 5 Reviews on Sep 11, 2016 (Avg. rating: 4.0)
Show All

In total, we found that 154 reviews were created on just 24 days. This is an excessively high number of reviews submitted on these high volume days.

Read more about our Rating Trend test.

Take-Back Reviewers

• 
• 6%
• have previously deleted reviews

37 of the 667 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

Read more about our Suspicious Reviewers test.

• 
• 45%
• Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:

• 16-25 words: 24.9% (Avg. rating: 4.7)
• 26-40 words: 19.9% (Avg. rating: 4.6)

In total, we found that 299 reviews (or 45%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, the discrepancy in ratings between reviews with overrepresented word groups and all other reviews isn’t significant enough to rule out the possibility of it being due to random chance.

Read more about our Word Count Comparison test.

• 
• 27%
• Used substantial repetitive phrases

183 of the 667 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

Read more about our Phrase Repetition test.

• 
• 58%
• From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:

• Reviewers with 1-5 Reviews: 28.3% (Avg. rating: 4.6)
• Reviewers with 6-15 Reviews: 30.0% (Avg. rating: 4.7)

In total, we found that 389 reviewers (or 58%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

Read more about our Reviewer Participation test.

• 
• 26%
• Unverified Purchases

173 of the 667 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

• 
• 29%
• Substantial overlapping review history

191 of the 667 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Overlapping Review History test.

Brand Repeaters

• 
• 11%
• Reviewed other products from this brand

75 of the 667 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Brand Repeats test.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 4%
• Admitted to receiving an incentive

30 of the 667 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

• 0
• Reviews have been deleted

We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.