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Hancock Unrated
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From Will Smith
This report was last updated 8/13/2017.
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Report Info:
Last Updated: Aug 13, 2017
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Note: While Amazon.com claims 750 Ratings, we counted 748 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL
Unverified Purchases

FAIL
Suspicious Reviewers

WARN
Deleted Reviews

WARN
Rating Trend

WARN
Brand Repeats

PASS
Word Count Comparison

PASS
Phrase Repetition

PASS
Overlapping Review History

PASS
Reviewer Participation

PASS
Reviewer Ease

PASS
Incentivized Reviews

Most Trusted Reviews
Great product! Fast shipping and delivery, as well very tasty! [Go to full review]
Feb 27, 2017
100%
TRUST
TRUST
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Verified Purchaser
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Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
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Easy Grader (avg. rating: 5.0)
Least Trusted Reviews
We couldn't find any low-quality reviews
Analysis Details
Fail
Unverified Purchases

316 of the 748 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 3.4 while the verified purchasers have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail
Suspicious Reviewers

Take-Back Reviewers
151 of the 748 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Warn
Deleted Reviews

We discovered a total of 3 deleted Reviews for this product, with an average rating of 2.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn
Rating Trend

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- 11%
- Created over 17 days
We counted 748 reviews for this product over the span of 3,328 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 17 days exceeding this threshold:In total, we found that 86 reviews were created on just 17 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.
Warn
Brand Repeats

Brand Repeaters
295 of the 748 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Pass
Word Count Comparison

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- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
10 reviews
15 reviews
21 reviews
28 reviews
17 reviews
11 reviews
10 reviews
10 reviews
9 reviews
9 reviews
Common Phrases in Titles:
13 reviews
36 of the 748 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
13% also reviewed:
Iron Man (Ultimate 2 Disc Edition) by DOWNEY,ROBERT JR.
10% also reviewed:
Wanted by Michael Brandt
10% also reviewed:
Avatar by Sam Worthington
9% also reviewed:
I Am Legend [Blu-ray] by Warner Bros
9% also reviewed:
The Incredible Hulk (SteelBook) (Blu-ray + DVD +... by UNIVERSAL
9% also reviewed:
Indiana Jones and the Kingdom of the Crystal Skull by David Koepp
8% also reviewed:
Star Trek Exclusive Steelbook (Blue-ray) by Chris Pine
Does not include products
from the same brand
from the same brand
224 of the 748 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Reviewer Participation

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- 22%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 161 reviewers (or 22%) are within an overrepresented participation group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.3.
4.1 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.