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First Alert BRK SC7010B Hardwired Smoke and Carbon Monoxide (CO) Detector with Photoelectric Sensor
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From FIRST ALERT
This report was last updated 6/30/2022.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
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Report Card
Pass Overall Grade
FAIL Deleted Reviews
FAIL Suspicious Reviewers
FAIL Overlapping Review History
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
N/A Reviewer Participation
Most Trusted Reviews
Replaced an older model that reached its end of life. ... [Go to full review]
Apr 4, 2022
100%
TRUST
TRUST
- Verified Purchaser
- Easy Grader (avg. rating: 5.0)
Least Trusted Reviews
These detectors are absolute garbage. My wife and I bought ... [Go to full review]
Nov 4, 2014
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- One-Hit Wonder
- Never-Verified Reviewer
- Critical Reviewer (avg. rating: 1.0)
Analysis Details
Fail Deleted Reviews
We discovered a total of 25 deleted Reviews for this product, with an average rating of 4.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Suspicious Reviewers
Take-Back Reviewers
Approximately 55% of reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
~20% also reviewed:
Things to Come: A Study in Biblical Eschatology by J. Dwight Pentecost
<10% also reviewed:
Motorola SURFboard SB6121 Cable Modem (SB6121) by ARRIS
<10% also reviewed:
Sony 3V Lithium CR2032 Batteries (4 Blisters of... by Sony
<10% also reviewed:
Plantronics GameCom 780 Gaming Headset with... by Plantronics
<10% also reviewed:
L'Oreal Paris EverPure Sulfate Free... by L’Oréal Paris
<10% also reviewed:
Rybozen USB 3.0 Switch Selector,KVM Switch... by Rybozen
Approximately 30% of reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.8 while the reviewers who have a more unique product review history rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Pass Rating Trend
-
- <10%
- Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Unverified Purchases
19 of the 2,769 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- <10%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
~7% of reviews
(5.0/5)
(5.0/5)
~7% of reviews
(5.0/5)
(5.0/5)
~7% of reviews
(5.0/5)
(5.0/5)
~7% of reviews
(5.0/5)
(5.0/5)
Common Phrases in Titles:
~10% of reviews
(5.0/5)
(5.0/5)
Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4, while the average ease score for reviewers in this category is 4.3.
4.0 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
Less than approximately 10% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- <10%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.