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Cuisinart DCC-2650 Brew Central 12-Cup Programmable Coffeemaker
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From Cuisinart
This report was last updated 3/16/2021.
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.com claims 1,920 Ratings, we counted 1,517 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL
Rating Trend

FAIL
Unverified Purchases

FAIL
Suspicious Reviewers

FAIL
Phrase Repetition

FAIL
Overlapping Review History

WARN
Deleted Reviews

WARN
Reviewer Participation

PASS
Word Count Comparison

PASS
Reviewer Ease

PASS
Brand Repeats

PASS
Incentivized Reviews

Most Trusted Reviews
I've had a Cuisinart pot for 8 years and it ... [Go to full review]
May 4, 2020
100%
TRUST
TRUST
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Verified Purchaser
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Take-Back Reviewer (2 deleted Reviews; avg. rating: 4.5)
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Brand Repeater (2 of 117 reviews for this brand; avg rating: 4.0)
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Critical Reviewer (avg. rating: 3.5)
Least Trusted Reviews
I bought this coffee maker just over two years ago, ... [Go to full review]
Dec 31, 2013
0%
TRUST
TRUST
-
Unverified Purchaser
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Created on a high volume day
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Contains repetitive phrases (
show)
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Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
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Easy Grader (avg. rating: 4.5)
Analysis Details
Fail
Rating Trend

-
- 3%
- Created over 11 days
We counted 1,517 reviews for this product over the span of 4,520 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 11 days exceeding this threshold:In total, we found that 46 reviews were created on just 11 days. The reviews on these high volume days have rated this product an average of 4.3 while reviews from other days have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Unverified Purchases

144 of the 1,517 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 2.7 while the verified purchasers have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail
Suspicious Reviewers

One-Hit Wonders
80 of the 1,517 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 3.3 while the reviewers who have posted more than one review have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Never-Verified Reviewers
22 of the 1,517 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 2.5 while the reviewers who have written at least one verified purchase review rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
564 of the 1,517 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.1 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Single-Day Reviewers
27 of the 1,517 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.5 while all other reviewers rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Phrase Repetition

Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
205 reviews
(3.8/5)
(3.8/5)
60 reviews
(3.6/5)
(3.6/5)
55 reviews
(4.6/5)
(4.6/5)
50 reviews
(4.7/5)
(4.7/5)
82 reviews
(3.2/5)
(3.2/5)
20 reviews
(4.6/5)
(4.6/5)
25 reviews
(3.9/5)
(3.9/5)
14 reviews
(2.9/5)
(2.9/5)
16 reviews
(3.6/5)
(3.6/5)
41 reviews
(4.6/5)
(4.6/5)
233 of the 1,517 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.4 while reviews without substantial repetitive phrases rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail
Overlapping Review History

Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
Amazon Store Card by Synchrony Bank
2% also reviewed:
Certified Refurbished Fire TV Stick with Alexa... by Amazon Renewed
2% also reviewed:
Chapter Seven: Lost Boys by Joe Gonzalez
1% also reviewed:
Melitta #4 Cone Coffee Filters, White, 100 Count... by Melitta
Does not include products
from the same brand
from the same brand
97 of the 1,517 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.4 while the reviewers who have a more unique product review history rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn
Deleted Reviews

We discovered a total of 25 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn
Reviewer Participation

-
- 52%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 793 reviewers (or 52%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass
Word Count Comparison

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- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass
Reviewer Ease

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.3.
4.1 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass
Brand Repeats

Brand Repeaters
232 of the 1,517 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass
Incentivized Reviews

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.