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Amazon.com $50 Gift Card in a Greeting Card (For Mom Design)
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This report was last updated 12/15/2018.
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Report Info:
Note: While Amazon.com claims 8,596 Ratings, we counted 3,496 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in TV with authentic reviews:
Report Card
Fail Overall Grade
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Reviewer Ease
FAIL Word Count Comparison
FAIL Phrase Repetition
FAIL Overlapping Review History
WARN Suspicious Reviewers
WARN Reviewer Participation
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
Most Trusted Reviews
We couldn't find any quality reviewsLeast Trusted Reviews
Getting an Amazon Gift Card was wonderful. I really ... [Go to full review]
Jan 27, 2012
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Overrepresented word count (38 words)
- Contains repetitive phrases (show)
Reviewer data not yet gathered.
Analysis Details
Fail Rating Trend
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- 86%
- Created over 29 days
We counted 3,496 reviews for this product over the span of 2,834 days, an average of 1.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 6 or fewer reviews on any given day.
However, we see the following 29 days exceeding this threshold:In total, we found that 3,021 reviews were created on just 29 days. The reviews on these high volume days have rated this product an average of 4.8 while reviews from other days have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Unverified Purchases
2,838 of the 3,496 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.7 while the verified purchasers have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.5 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Word Count Comparison
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- 59%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 2,069 reviews (or 59%) are within an overrepresented word count group. These reviews have rated this product an average of 4.7, while all other reviews have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
112 reviews
(4.9/5)
(4.9/5)
74 reviews
(5.0/5)
(5.0/5)
459 reviews
(4.9/5)
(4.9/5)
231 reviews
(4.9/5)
(4.9/5)
207 reviews
(4.9/5)
(4.9/5)
40 reviews
(4.8/5)
(4.8/5)
34 reviews
(4.9/5)
(4.9/5)
147 reviews
(4.7/5)
(4.7/5)
41 reviews
(5.0/5)
(5.0/5)
44 reviews
(5.0/5)
(5.0/5)
1,340 of the 3,496 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
1% also reviewed:
Chapter Seven: Lost Boys by Joe Gonzalez
41 of the 3,496 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 5.0 while the reviewers who have a more unique product review history rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Suspicious Reviewers
One-Hit Wonders
460 of the 3,496 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Never-Verified Reviewers
947 of the 3,496 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Take-Back Reviewers
248 of the 3,496 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
Warn Reviewer Participation
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- 74%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 2578 reviewers (or 74%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Brand Repeats
Brand Repeaters
521 of the 3,496 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.