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NOW Foods, Licorice Root 450mg 100 CAPS
More product info From Now Foods

Amazon Reviews for  NOW Foods, Licorice Root 450mg 100 CAPS
Rating:
523 Ratings
114 Reviews
("Ratings" vs. "Reviews")
24% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Mar 19, 2021
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Note: While Amazon.com claims 523 Ratings, we counted 114 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Fail Overall Grade
FAIL Deleted Reviews
FAIL Rating Trend
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Brand Repeats
WARN Reviewer Ease
WARN Word Count Comparison
WARN Reviewer Participation
PASS Unverified Purchases
PASS Phrase Repetition
PASS Incentivized Reviews

Most Trusted Reviews

Good - as advertised [Go to full review]
Jun 30, 2020      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
  • Brand Repeater (3 of 63 reviews for this brand; avg rating: 4.3)
  • Easy Grader (avg. rating: 4.5)


Least Trusted Reviews

Best herbal supplement you can take just do a quick ... [Go to full review]
Aug 23, 2015     0 of 1 found this helpful.  
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Take-Back Reviewer (6 deleted Reviews; avg. rating: 5.0)
  • Brand Repeater (4 of 126 reviews for this brand; avg rating: 5.0)
  • Overlapping Review History: reviewed 2 of 9 top products
  • Easy Grader (avg. rating: 4.7)


Analysis Details

Fail Deleted Reviews

We discovered a total of 6 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.7 average rating of deleted reviews

4.7


Show distribution of deleted reviews

Fail Rating Trend

  • 9%
  • Created over 5 days

We counted 114 reviews for this product over the span of 5,647 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 1 or fewer reviews on any given day.

However, we see the following 5 days exceeding this threshold:In total, we found that 10 reviews were created on just 5 days. The reviews on these high volume days have rated this product an average of 5.0 while reviews from other days have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


5.0
4.4


Read more about our Rating Trend test.

Fail Suspicious Reviewers

Take-Back Reviewers


71 of the 114 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.5
4.3


Read more about our Suspicious Reviewers test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


23 of the 114 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 5.0 while the reviewers who have a more unique product review history rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


5.0
4.3


Read more about our Overlapping Review History test.

Warn Brand Repeats

Brand Repeaters


41 of the 114 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Repeaters

from Non-Repeaters


4.5
4.4


Read more about our Brand Repeats test.

Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.4. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.5 Product's Average Ease Score

4.4 Category's Average Ease Score


4.5
4.4


Read more about our Reviewer Ease test.


Warn Word Count Comparison

  • 31%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 35 reviews (or 31%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.3
4.5


Read more about our Word Count Comparison test.

Warn Reviewer Participation

  • 43%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 49 reviewers (or 43%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.4
4.4


Read more about our Reviewer Participation test.

Pass Unverified Purchases

1 of the 114 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


5.0
4.4


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
2 reviews
(3.5/5)
2 reviews
(3.0/5)
2 reviews
(5.0/5)
Common Phrases in Titles:
2 reviews
(5.0/5)


5 of the 114 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.4
4.4


Read more about our Phrase Repetition test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.