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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
More product info
From Michael E. Gerber
This report was last updated 4/17/2022.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
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Report Card
Pass Overall Grade
FAIL 
Deleted Reviews
Deleted ReviewsWARN Suspicious Reviewers
Suspicious ReviewersWARN Phrase Repetition
Phrase RepetitionPASS Rating Trend
Rating TrendPASS Unverified Purchases
Unverified PurchasesPASS Word Count Comparison
Word Count ComparisonPASS Overlapping Review History
Overlapping Review HistoryPASS Reviewer Ease
Reviewer EasePASS Brand Repeats
Brand RepeatsPASS Incentivized Reviews
Incentivized ReviewsN/A Reviewer Participation
Reviewer Participation
Most Trusted Reviews
Be Prepared to change and realize what needs to be ... [Go to full review]
Dec 8, 2021
100%
TRUST
TRUST
-
Unverified Purchaser
-
Easy Grader (avg. rating: 5.0)
Take-Back Reviewer (1 deleted Review; avg. rating: 1.0)
Critical Reviewer (avg. rating: 2.8)
Overlapping Review History: reviewed 1 of 9 top products
Least Trusted Reviews
Although it's written for small business owners, the principles here ... [Go to full review]
Dec 27, 2017
0%
TRUST
TRUST
-
Verified Purchaser -
Contains repetitive phrases (show)
-
Overrepresented Participation (posted 6 Reviews) -
Easy Grader (avg. rating: 4.5)
Created on a high volume day
One-Hit Wonder
Never-Verified Reviewer
Analysis Details
Fail Deleted Reviews
Deleted Reviews
We discovered a total of 105 deleted Reviews for this product, with an average rating of 4.4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
4.4 average rating of deleted reviews
Warn Suspicious Reviewers
Suspicious Reviewers
Take-Back Reviewers
Approximately 30% of reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn Phrase Repetition
Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
~13% of reviews
(4.1/5)
(4.1/5)
~6% of reviews
(4.7/5)
(4.7/5)
~6% of reviews
(3.7/5)
(3.7/5)
~11% of reviews
(3.7/5)
(3.7/5)
~6% of reviews
(4.0/5)
(4.0/5)
~4% of reviews
(5.0/5)
(5.0/5)
~4% of reviews
(5.0/5)
(5.0/5)
~4% of reviews
(3.5/5)
(3.5/5)
~6% of reviews
(5.0/5)
(5.0/5)
~4% of reviews
(4.5/5)
(4.5/5)
Approximately 25% of reviews use substantial repetitive phrases between them. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Pass Rating Trend
Rating Trend
-
- <10%
- Created on high-volume days
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.
Read more about our Rating Trend test.
Pass Unverified Purchases
Unverified Purchases
481 of the 7,226 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
Word Count Comparison
-
- ~25%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that approximately 25% are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
<10% also reviewed:
Never Split the Difference: Negotiating As If... by Chris Voss
<10% also reviewed:
Trade Like a Stock Market Wizard: How to Achieve... by Mark Minervini
<10% also reviewed:
Becoming by Michelle Obama
<10% also reviewed:
Can't Hurt Me: Master Your Mind and Defy... by David Goggins
<10% also reviewed:
You Are a Badass¿: How to Stop Doubting Your... by Jen Sincero
<10% also reviewed:
Tax-Free Wealth: How to Build Massive Wealth by... by Tom Wheelwright
<10% also reviewed:
Apple iPhone Stereo Headset w/Mic by Apple
<10% also reviewed:
Fruit of the Loom Men's A-Shirt (Pack of 4),... by Fruit of the Loom
Does not include products
from the same brand
from the same brand
Approximately 20% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.
4.2 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeats
Brand Loyalists
Less than approximately 10% of reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- <10%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.