Neutrogena Anti-Residue Shampoo, 6 Fl. Oz
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From Neutrogena
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Most Trusted Reviews
TRUST
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Unverified Purchaser
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Overrepresented word count (103 words)
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Contains repetitive phrases (
show)
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Critical Reviewer (avg. rating: 3.0)
Least Trusted Reviews
TRUST
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Unverified Purchaser
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Created on a high volume day
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Contains repetitive phrases (
show)
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Take-Back Reviewer (24 deleted Reviews; avg. rating: 4.8)
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Critical Reviewer (avg. rating: 4.1)
Analysis Details

Take-Back Reviewers
495 of the 806 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.

We discovered a total of 10 deleted Reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

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- 38%
- Created over 54 days
We counted 806 reviews for this product over the span of 3,310 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 54 days exceeding this threshold:In total, we found that 309 reviews were created on just 54 days. This is an excessively high number of reviews submitted on these high volume days.

439 of the 806 total reviews for this product are unverified purchases. While this is a higher percentage of unverified purchases than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

(4.5/5)
(4.3/5)
(4.6/5)
(4.4/5)
(4.7/5)
(4.4/5)
(4.7/5)
(4.4/5)
(4.3/5)
(4.0/5)
211 of the 806 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

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- 22%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 175 reviews (or 22%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

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from the same brand
112 of the 806 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

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- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.

Brand Repeaters
105 of the 806 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

20 of the 806 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.