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MorePro Fitness Tracker Watch, Updated IP67 Waterproof Activity Tracker with Heart Rate & Blood...
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From MorePro
This report was last updated 8/27/2022.
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Report Info:
Note: While Amazon.co.uk claims 451 Ratings, we counted 211 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Warn Overall Grade
FAIL Deleted Reviews
FAIL Suspicious Reviewers
FAIL Phrase Repetition
FAIL Overlapping Review History
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
During summer I am planning to get ready for marathon ... [Go to full review]
Jun 10, 2019
79%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (12 deleted Reviews; avg. rating: 5.0)
- Easy Grader (avg. rating: 5.0)
Least Trusted Reviews
I purchased this for my friend she is trying to ... [Go to full review]
Jun 9, 2019
46%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (922 deleted Reviews; avg. rating: 5.0)
- Overlapping Review History: reviewed 8 of 9 top products
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Deleted Reviews
We discovered a total of 13 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Suspicious Reviewers
One-Hit Wonders
16 of the 211 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 2.5 while the reviewers who have posted more than one review have rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
44 of the 211 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.2 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
4 reviews
(4.3/5)
(4.3/5)
7 reviews
(4.9/5)
(4.9/5)
5 reviews
(2.0/5)
(2.0/5)
6 reviews
(4.3/5)
(4.3/5)
2 reviews
(5.0/5)
(5.0/5)
4 reviews
(3.5/5)
(3.5/5)
2 reviews
(1.5/5)
(1.5/5)
35 of the 211 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.1 while reviews without substantial repetitive phrases rated this product an average of 3.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
4% also reviewed:
SanDisk Ultra 200 GB microSDXC Memory Card + SD... by SanDisk
2% also reviewed:
SanDisk SDSQUNC-032G-GN6MA Ultra 32 GB MicroSDHC... by SanDisk
2% also reviewed:
All-new Amazon Echo (2nd Gen) by Amazon
1% also reviewed:
Sonic Toothbrush, Electric Sonic Toothbrush with... by Fairywill
1% also reviewed:
Wireless Headphones, Boltune Wireless Earbuds,... by Boltune
1% also reviewed:
CCTV Camera Outdoor with Color Night Vision,... by ctronics
1% also reviewed:
Amazon.co.uk eGift Voucher (Various Designs) by Amazon EU S.à.r.l.
Does not include products
from the same brand
from the same brand
24 of the 211 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.2 while the reviewers who have a more unique product review history rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Reviewer Participation
-
- 73%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 153 reviewers (or 73%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Rating Trend
-
- 4%
- Created over 2 days
We counted 211 reviews for this product over the span of 620 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 2 days exceeding this threshold:In total, we found that 8 reviews were created on just 2 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Unverified Purchases
11 of the 211 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4, while the average ease score for reviewers in this category is 4.3.
4.0 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
4 of the 211 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
1 of the 211 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.