CoQ10 100mg | 120 Coenzyme Q10 Capsules | Made in the UK by Nu U Nutrition
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From Nu U Nutrition
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Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Created on a high volume day
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Brand Loyalist (4 of 8 reviews for this brand; avg rating: 5.0)
- Overrepresented Participation (posted 8 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
We discovered a total of 279 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
187 of the 2,425 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 5.0 while the verified purchasers have rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Brand Repeaters
Approximately 40% of reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Brand Loyalists
Less than approximately 10% of reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
One-Hit Wonders
Less than approximately 10% of reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 1.0 while the reviewers who have posted more than one review have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
Approximately 30% of reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
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- <10%
- Created on high-volume days
Read more about our Rating Trend test.
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- <10%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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Approximately 25% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.5 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- <10%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.