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ArtNaturals Argan Oil Leave-In Conditioner - (12 Fl Oz / 355ml) - Made with Organic and Natural...
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From Artnaturals
This report was last updated 6/11/2021.
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Report Info:
Note: While Amazon.co.uk claims 221 Ratings, we counted 163 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Top products in Hair Care with authentic reviews:
Report Card
Fail Overall Grade
FAIL Deleted Reviews
FAIL Unverified Purchases
FAIL Incentivized Reviews
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Rating Trend
WARN Brand Repeats
WARN Phrase Repetition
WARN Reviewer Participation
PASS Word Count Comparison
PASS Reviewer Ease
Most Trusted Reviews
Made my hair greasy yuck [Go to full review]
Apr 19, 2017
100%
TRUST
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 2.7)
Least Trusted Reviews
Just started using this leave in conditioner. My hair feels ... [Go to full review]
Jul 25, 2016
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Admitted to receiving an incentive
- Contains repetitive phrases (show)
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 4.5)
- Brand Repeater (2 of 20 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Overrepresented Participation (posted 20 Reviews)
- Easy Grader (avg. rating: 4.7)
Analysis Details
Fail Deleted Reviews
We discovered a total of 286 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Unverified Purchases
50 of the 163 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.5 while the verified purchasers have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
11 of the 163 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. Incentivized reviews have rated this product an average of 4.8 while reviews that were not incentivized rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Fail Suspicious Reviewers
Take-Back Reviewers
55 of the 163 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.5 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
15% also reviewed:
ArtNaturals Moroccan Argan Oil Shampoo - (16 Fl... by Artnaturals
7% also reviewed:
Art Naturals Argan Oil Hair Mask, Deep... by ArtNaturals
6% also reviewed:
Art Naturals Enhanced Retinol Serum 2.5% With %20... by Artnaturals
4% also reviewed:
Art Naturals Stretch Mark & Scar Removal Cream... by ArtNaturals
4% also reviewed:
Art Naturals Thermal Hair Protector 8.0 Oz - Best... by ArtNaturals
4% also reviewed:
Tisserand Aromatherapy - Tea Tree Essential Oil,... by Tisserand Aromatherapy
3% also reviewed:
Biotin Hair Growth Supplement 10000mcg - 365 High... by Nutravita
Does not include products
from the same brand
from the same brand
42 of the 163 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.5 while the reviewers who have a more unique product review history rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Rating Trend
-
- 6%
- Created over 3 days
We counted 163 reviews for this product over the span of 1,421 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:In total, we found that 9 reviews were created on just 3 days. Although any days with a larger number of reviews than expected is suspicious, the discrepancy in ratings from reviews created on these high volume days and reviews created on other days isn't significant enough to rule out the possibility of it being due to random chance.
Warn Brand Repeats
Brand Repeaters
47 of the 163 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
Brand Loyalists
5 of the 163 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
4 reviews
(5.0/5)
(5.0/5)
4 reviews
(4.5/5)
(4.5/5)
22 reviews
(4.5/5)
(4.5/5)
7 reviews
(4.6/5)
(4.6/5)
5 reviews
(3.6/5)
(3.6/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(4.5/5)
(4.5/5)
8 reviews
(4.9/5)
(4.9/5)
6 reviews
(4.2/5)
(4.2/5)
2 reviews
(4.5/5)
(4.5/5)
45 of the 163 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn Reviewer Participation
-
- 56%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 91 reviewers (or 56%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.4.
4.2 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.