Duracell AA Industrial Alkaline Battery, Pack of 50
More product info
From Duracell
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 1.0)
- Overrepresented Participation (posted 18 Reviews)
- Critical Reviewer (avg. rating: 4.1)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Created on a high volume day
- Overrepresented word count (9 words)
- Contains repetitive phrases (show)
- Take-Back Reviewer (5 deleted Reviews; avg. rating: 5.0)
- Overlapping Review History: reviewed 2 of 9 top products
- Easy Grader (avg. rating: 4.8)
Analysis Details
-
- 3%
- Created over 7 days
We counted 1,407 reviews for this product over the span of 2,221 days, an average of 0.6 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 5 or fewer reviews on any given day.
However, we see the following 7 days exceeding this threshold:In total, we found that 46 reviews were created on just 7 days. The reviews on these high volume days have rated this product an average of 4.9 while reviews from other days have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
1 of the 1,407 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. Incentivized reviews have rated this product an average of 1.0 while reviews that were not incentivized rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Never-Verified Reviewers
6 of the 1,407 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 3.5 while the reviewers who have written at least one verified purchase review rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
841 of the 1,407 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.7 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 4.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.5 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
-
- 72%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 1,013 reviews (or 72%) are within an overrepresented word count group. These reviews have rated this product an average of 4.8, while all other reviews have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
(5.0/5)
(4.9/5)
(4.9/5)
(5.0/5)
(5.0/5)
88 of the 1,407 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
5% also reviewed:
Fire TV Stick with Voice Remote | Streaming Media... by Amazon
3% also reviewed:
Amazon Echo Dot (2nd Gen) – Smart Speaker with... by Amazon
3% also reviewed:
SanDisk Ultra 200 GB microSDXC Memory Card + SD... by SanDisk
3% also reviewed:
SanDisk SDSQUNC-032G-GN6MA Ultra 32 GB MicroSDHC... by SanDisk
2% also reviewed:
Amazon.co.uk eGift Voucher (Various Designs) by Amazon EU S.à.r.l.
2% also reviewed:
HP CB322EE 364XL High Yield Original Ink... by HP
2% also reviewed:
All-new Amazon Echo (2nd Gen) by Amazon
2% also reviewed:
AA Batteries pack of 80 by GP AA Batteries Ultra... by GP
2% also reviewed:
BRITA MAXTRA Water Filter Cartridges - Pack of 6 by BRITA
266 of the 1,407 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.7 while the reviewers who have a more unique product review history rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
We discovered a total of 57 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Brand Repeaters
363 of the 1,407 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
48 of the 1,407 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
-
- 24%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 334 reviewers (or 24%) are within an overrepresented participation group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.