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Makeup Brushes Sets, Uspicy 32Pcs Professional Synthetic Makeup Brushes with Travel Case (Black),...
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From Uspicy
This report was last updated 7/9/2021.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.co.uk claims 1,355 Ratings, we counted 1,197 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Pass Overall Grade
FAIL Deleted Reviews
WARN Rating Trend
WARN Suspicious Reviewers
WARN Reviewer Ease
WARN Word Count Comparison
WARN Reviewer Participation
PASS Unverified Purchases
PASS Phrase Repetition
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
As noted by others, very strong glue smell on arrival ... [Go to full review]
May 13, 2017
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 4.0)
- Critical Reviewer (avg. rating: 4.3)
Least Trusted Reviews
Absolutely amazing!! Arrived next day & brushes are sooooooooo soft!!! ... [Go to full review]
Nov 9, 2015
0%
TRUST
TRUST
- Verified Purchaser
- Created on a high volume day
- Overrepresented Participation (posted 10 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Deleted Reviews
We discovered a total of 1,416 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Rating Trend
-
- 42%
- Created over 54 days
We counted 1,197 reviews for this product over the span of 2,263 days, an average of 0.5 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.
However, we see the following 54 days exceeding this threshold:In total, we found that 508 reviews were created on just 54 days. This is an excessively high number of reviews submitted on these high volume days.
Warn Suspicious Reviewers
One-Hit Wonders
199 of the 1,197 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
4.6 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn Word Count Comparison
-
- 34%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 406 reviews (or 34%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, the discrepancy in ratings between reviews with overrepresented word groups and all other reviews isn’t significant enough to rule out the possibility of it being due to random chance.
Warn Reviewer Participation
-
- 81%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 969 reviewers (or 81%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Unverified Purchases
149 of the 1,197 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
36 reviews
(4.7/5)
(4.7/5)
27 reviews
(4.6/5)
(4.6/5)
24 reviews
(4.8/5)
(4.8/5)
37 reviews
(4.9/5)
(4.9/5)
21 reviews
(4.9/5)
(4.9/5)
18 reviews
(4.7/5)
(4.7/5)
20 reviews
(4.9/5)
(4.9/5)
11 reviews
(5.0/5)
(5.0/5)
Common Phrases in Titles:
17 reviews
(4.5/5)
(4.5/5)
30 reviews
(4.7/5)
(4.7/5)
25 reviews
(4.6/5)
(4.6/5)
135 of the 1,197 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
2% also reviewed:
Real Techniques Miracle Complexion Makeup Sponge... by REAL TECHNIQUES
1% also reviewed:
LaRoc 120 Colours Tones Eyeshadow Eye Shadow... by LaRoc
1% also reviewed:
Macallen Double Layer Clear Acrylic Cosmetic... by Macallen
49 of the 1,197 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
1 of the 1,197 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.