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Paul Hollywood's Bread
More product info
From Paul Hollywood
This report was last updated 4/5/2019.
Refresh the report to view the most up-to-date data available:
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL 
Suspicious Reviewers
Suspicious ReviewersFAIL Reviewer Ease
Reviewer EaseFAIL Overlapping Review History
Overlapping Review HistoryWARN Deleted Reviews
Deleted ReviewsWARN Rating Trend
Rating TrendWARN Word Count Comparison
Word Count ComparisonWARN Reviewer Participation
Reviewer ParticipationPASS Unverified Purchases
Unverified PurchasesPASS Phrase Repetition
Phrase RepetitionPASS Brand Repeats
Brand RepeatsPASS Incentivized Reviews
Incentivized Reviews
Most Trusted Reviews
I bake all the time and wondered if I actually ... [Go to full review]
Apr 23, 2013
100%
TRUST
TRUST
-
Verified Purchaser
-
Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
Lovely illustrations and great recipes and ideas to try out. ... [Go to full review]
May 25, 2013
0%
TRUST
TRUST
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Verified Purchaser
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Created on a high volume day -
Overrepresented word count (32 words)
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Overrepresented Participation (posted 24 Reviews) -
Critical Reviewer (avg. rating: 3.5)
show)
Analysis Details
Fail Suspicious Reviewers
Suspicious Reviewers
One-Hit Wonders
324 of the 1,013 reviewers have only reviewed this product. This is an excessively large percentage of One-Hit Wonders which may indicate unnatural reviews.
Take-Back Reviewers
78 of the 1,013 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Fail Reviewer Ease
Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.6 Product's Average Ease Score
4.4 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Overlapping Review History
Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
3% also reviewed:
Fifty Shades of Grey: The #1 Sunday Times... by E L James
3% also reviewed:
Fire TV Stick with Voice Remote | Streaming Media... by Amazon
2% also reviewed:
MasterClass MCDOUGHSS Dough Scraper/Cutter,... by MasterClass
2% also reviewed:
Vogue E401 Plain Plastic Scraper by Vogue
2% also reviewed:
Amazon.co.uk Gift Card - In a Greeting Card -... by Amazon EU S.à.r.l.
2% also reviewed:
Mary Berry's Absolute Favourites by mary berry
1% also reviewed:
The Hairy Dieters: How to Love Food and Lose... by Dave Myers
1% also reviewed:
BRITA MAXTRA Water Filter Cartridges - Pack of 6 by BRITA
1% also reviewed:
Duracell Plus AA Alkaline Batteries, 1.5 V LR06 M... by Duracell
137 of the 1,013 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.7 while the reviewers who have a more unique product review history rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Deleted Reviews
Deleted Reviews
We discovered a total of 1 deleted Review for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
5.0 average rating of deleted reviews
Warn Rating Trend
Rating Trend
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- 20%
- Created over 29 days
We counted 1,013 reviews for this product over the span of 2,225 days, an average of 0.5 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 4 or fewer reviews on any given day.
However, we see the following 29 days exceeding this threshold:In total, we found that 199 reviews were created on just 29 days. This is an excessively high number of reviews submitted on these high volume days.
Warn Word Count Comparison
Word Count Comparison
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- 44%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 444 reviews (or 44%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
Warn Reviewer Participation
Reviewer Participation
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- 81%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 824 reviewers (or 81%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Unverified Purchases
Unverified Purchases
86 of the 1,013 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Phrase Repetition
Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
28 reviews
(5.0/5)
(5.0/5)
17 reviews
(4.8/5)
(4.8/5)
12 reviews
(4.8/5)
(4.8/5)
13 reviews
(4.4/5)
(4.4/5)
15 reviews
(4.7/5)
(4.7/5)
10 reviews
(5.0/5)
(5.0/5)
82 of the 1,013 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Brand Repeats
Brand Repeats
Brand Repeaters
6 of the 1,013 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.