• 313
• Reviews have been deleted

We discovered a total of 313 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.

Show distribution of deleted reviews

• 
• 16%
• Created over 20 days

We counted 729 reviews for this product over the span of 2,506 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.

However, we see the following 20 days exceeding this threshold:

• 11 Reviews on Aug 29, 2019 (Avg. rating: 5.0)
• 10 Reviews on Sep 3, 2019 (Avg. rating: 4.9)
• 9 Reviews on Sep 5, 2019 (Avg. rating: 4.6)
• 9 Reviews on Mar 1, 2020 (Avg. rating: 4.3)
• 8 Reviews on Aug 30, 2019 (Avg. rating: 5.0)
• 7 Reviews on Sep 4, 2019 (Avg. rating: 5.0)
• 6 Reviews on Aug 22, 2019 (Avg. rating: 4.7)
• 5 Reviews on Aug 25, 2019 (Avg. rating: 5.0)
• 5 Reviews on Sep 6, 2019 (Avg. rating: 5.0)
• 5 Reviews on Sep 11, 2019 (Avg. rating: 5.0)
• 5 Reviews on Mar 4, 2020 (Avg. rating: 5.0)
• 5 Reviews on Aug 18, 2019 (Avg. rating: 3.6)
• 4 Reviews on Aug 23, 2019 (Avg. rating: 5.0)
• 4 Reviews on Aug 27, 2019 (Avg. rating: 5.0)
• 4 Reviews on Sep 1, 2019 (Avg. rating: 5.0)
• 4 Reviews on Sep 10, 2019 (Avg. rating: 5.0)
• 4 Reviews on Aug 21, 2019 (Avg. rating: 4.8)
• 4 Reviews on Sep 2, 2019 (Avg. rating: 4.8)
• 4 Reviews on Sep 8, 2019 (Avg. rating: 4.8)
• 4 Reviews on Sep 16, 2016 (Avg. rating: 3.0)
Show All

In total, we found that 117 reviews were created on just 20 days. The reviews on these high volume days have rated this product an average of 4.7 while reviews from other days have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Rating Trend test.

• 
• 3%
• Used substantial repetitive phrases

20 of the 729 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Phrase Repetition test.

• 
• 17%
• Substantial overlapping review history

125 of the 729 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.6 while the reviewers who have a more unique product review history rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Read more about our Overlapping Review History test.

Brand Loyalists

• 
• 3%
• Reviewed mostly products from this brand

21 of the 729 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, it does not appear to have a significant impact on the overall rating.

Read more about our Brand Repeats test.

• 
• 49%
• Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:

• 0-5 words: 49.4% (Avg. rating: 4.3)

In total, we found that 360 reviews (or 49%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

Read more about our Word Count Comparison test.

• 
• 81%
• From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:

• Reviewers with 1-5 Reviews: 36.2% (Avg. rating: 4.3)
• Reviewers with 6-15 Reviews: 44.3% (Avg. rating: 4.3)

In total, we found that 587 reviewers (or 81%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

Read more about our Reviewer Participation test.

• 
• 7%
• Unverified Purchases

49 of the 729 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

One-Hit Wonders

• 
• 8%
• have only posted one review

55 of the 729 reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Never-Verified Reviewers

• 
• 3%
• have zero verified purchases

21 of the 729 reviewers have never written a verified purchase review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Take-Back Reviewers

• 
• 11%
• have previously deleted reviews

83 of the 729 reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Single-Day Reviewers

• 
• 4%
• have posted all their reviews on a single day

31 of the 729 reviewers have written multiple reviews but posted all of them on a single day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Suspicious Reviewers test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.2. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 0%
• Admitted to receiving an incentive

We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.