Amazon Brand - Umi – Robuste, Klassische, einfarbige Hundeleine 150 cm x 1,5 cm in Pink, Klein,...
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From Umi
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Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 2.5)
- Brand Repeater (2 of 109 reviews for this brand; avg rating: 5.0)
- Easy Grader (avg. rating: 3.9)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Created on a high volume day
- Overrepresented word count (124 words)
- Contains repetitive phrases (show)
- Take-Back Reviewer (141 deleted Reviews; avg. rating: 4.5)
- Brand Repeater (20 of 1948 reviews for this brand; avg rating: 4.2)
- Overlapping Review History: reviewed 3 of 9 top products
- Critical Reviewer (avg. rating: 3.8)
Analysis Details
Take-Back Reviewers
Approximately 75% of reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
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- ~85%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that approximately 85% are within an overrepresented word count group. These reviews have rated this product an average of 0.0, while all other reviews have rated this product an average of 5.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Brand Repeaters
Approximately 65% of reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
~65% also reviewed:
Amexi Sonnenbrille aus Holz für Männer und... by Amexi
~30% also reviewed:
Maybelline New York Dream Urban Cover 305 Golden... by Maybelline New York
~25% also reviewed:
WindTook Kulturtasche Herren Damen Kulturbeutel... by WindTook
~25% also reviewed:
Wind Took Brusttasche Umhängetasche Herren... by Wind Took
~25% also reviewed:
Oral-B Junior Star Wars Wiederaufladbare... by Oral-B
~25% also reviewed:
Oral-B Kids Star Wars Elektrische Zahnbürste... by Oral-B
~25% also reviewed:
arteesol Gymnastikball, Balance Ball... by arteesol
~25% also reviewed:
LeadsaiL Leise Funkmaus, Kabellos Muas 2.4G 1600... by LeadsaiL
~25% also reviewed:
arteesol Gymnastikmatte rutschfest, Yogamatte... by arteesol
Approximately 60% of reviewers have substantial overlapping product review history. While this is more than we'd expect to see, the discrepancy in ratings between these reviewers and reviewers who have a more unique product review history isn't significant enough to rule out the possibility of it being due to random chance.
Read more about our Rating Trend test.
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- 0%
- Unverified Purchases
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
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- <10%
- Used substantial repetitive phrases
Read more about our Phrase Repetition test.
4.1 Product's Average Ease Score
3.9 Category's Average Ease Score
Read more about our Reviewer Ease test.
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- <10%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.