JOHN FRIEDA Sheer Blonde Go Blonder Controlled Lightening Spray, 105 mL
More product info
From John Frieda
Refresh the report to view the most up-to-date data available:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Most Trusted Reviews
TRUST
- Unverified Purchaser
- Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
- Easy Grader (avg. rating: 4.4)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Created on a high volume day
- Overrepresented word count (86 words)
- Contains repetitive phrases (show)
- Take-Back Reviewer (31 deleted Reviews; avg. rating: 4.6)
- Brand Repeater (6 of 941 reviews for this brand; avg rating: 4.7)
- Overlapping Review History: reviewed 7 of 9 top products
- Easy Grader (avg. rating: 4.4)
Analysis Details
Take-Back Reviewers
79 of the 183 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
Single-Day Reviewers
6 of the 183 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 5.0 while all other reviewers rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
(3.0/5)
(3.9/5)
(4.5/5)
(4.3/5)
(4.0/5)
(3.2/5)
(4.0/5)
(2.6/5)
46 of the 183 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.4 while reviews without substantial repetitive phrases rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
-
- 13%
- Created over 7 days
We counted 183 reviews for this product over the span of 1,188 days, an average of 0.2 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 7 days exceeding this threshold:In total, we found that 23 reviews were created on just 7 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.
-
- 32%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 59 reviews (or 32%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.
8 of the 183 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
43% also reviewed:
Herbal Essences Bio Renew Birch Bark Extract... by Herbal Essences
37% also reviewed:
Love Beauty And Planet Tea Tree & Vetiver... by Love Beauty And Planet
33% also reviewed:
Organic Peppermint Essential Oil - Natural... by Viva Naturals
30% also reviewed:
Organic Unscented Massage Body Oil (8 fl. oz.) -... by Viva Naturals
27% also reviewed:
Vitamin C 1000mg with Bioflavonoids and Rose Hips... by Viva Naturals
25% also reviewed:
Virgin Coconut Oil, 16 fl oz - Non-GMO,... by Viva Naturals
25% also reviewed:
Aromatherapy Essential Oil Diffusers - Ultrasonic... by Viva Naturals
from the same brand
65 of the 183 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
-
- 0%
- From reviewers with an overrepresented participation
Read more about our Reviewer Participation test.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
6 of the 183 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
-
- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.