Crest 3D White Brilliance Vibrant Peppermint Whitening Toothpaste - 20 mL
More product info
From CREST
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Report Card
Most Trusted Reviews
TRUST
- Unverified Purchaser
- Take-Back Reviewer (5 deleted Reviews; avg. rating: 4.8)
- Easy Grader (avg. rating: 4.7)
Least Trusted Reviews
TRUST
- Verified Purchaser
- Overrepresented word count (3 words)
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Brand Repeater (2 of 21 reviews for this brand; avg rating: 5.0)
- Overrepresented Participation (posted 21 Reviews)
- Easy Grader (avg. rating: 4.6)
Analysis Details
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- 38%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 81 reviews (or 38%) are within an overrepresented word count group. These reviews have rated this product an average of 4.3, while all other reviews have rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
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- 40%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 85 reviewers (or 40%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, the discrepancy in ratings between reviewers in an overrepresented participation groups and all other reviewers isn’t significant enough to rule out the possibility of it being due to random chance.
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- 0%
- Created on high-volume days
Read more about our Rating Trend test.
46 of the 213 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
(1.7/5)
(3.3/5)
(4.0/5)
24 of the 213 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
One-Hit Wonders
1 of the 213 reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Never-Verified Reviewers
5 of the 213 reviewers have never written a verified purchase review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Take-Back Reviewers
42 of the 213 reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Single-Day Reviewers
12 of the 213 reviewers have written multiple reviews but posted all of them on a single day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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from the same brand
54 of the 213 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.3 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Brand Repeaters
10 of the 213 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
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- 0%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- 0
- Reviews have been deleted
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.