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Secret Clear Gel Antiperspirant and Deodorant, Rose Scent, 45 grams
More product info From Secret

Amazon Reviews for  Secret Clear Gel Antiperspirant and Deodorant, Rose Scent, 45 grams
Rating:
546 Ratings
557 Reviews
("Ratings" vs. "Reviews")
81% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Mar 26, 2020
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Note: While Amazon.ca claims 546 Ratings, we counted 557 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Fail Overall Grade
WARN Rating Trend
WARN Unverified Purchases
WARN Suspicious Reviewers
WARN Word Count Comparison
WARN Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Participation
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews

Most Trusted Reviews

Nice scent, not too strong. But it only lasts about ... [Go to full review]
Dec 15, 2015      
100% TRUST
  • Verified Purchaser
  • Easy Grader (avg. rating: 4.8)


Least Trusted Reviews

I received the Secret Scent Expressions for free from BzzAgent.I'm ... [Go to full review]
Jan 19, 2015      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Overrepresented word count (150 words)
  • Contains repetitive phrases (show)
  • Critical Reviewer (avg. rating: 3.7)


Analysis Details

Warn Rating Trend

  • 79%
  • Created over 48 days

We counted 557 reviews for this product over the span of 1,924 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.

However, we see the following 48 days exceeding this threshold:In total, we found that 439 reviews were created on just 48 days. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


4.2
4.3


Read more about our Rating Trend test.

Warn Unverified Purchases

468 of the 557 total reviews for this product are unverified purchases. This is an excessively large percentage of unverified purchases and it may indicate unnatural reviews.

from unverified purchasers

from verified purchases


4.2
4.4


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Warn Suspicious Reviewers

One-Hit Wonders


78 of the 557 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from one-hit wonders

from reviewers with more than one review


4.2
4.2


Never-Verified Reviewers


255 of the 557 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from never-verified reviewers

from reviewers with at least one verified purchase review


4.1
4.3


Read more about our Suspicious Reviewers test.

Warn Word Count Comparison

  • 47%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 264 reviews (or 47%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.1
4.3


Read more about our Word Count Comparison test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
68 reviews
(4.4/5)
44 reviews
(3.7/5)
52 reviews
(4.3/5)
7 reviews
(4.4/5)
24 reviews
(4.4/5)
49 reviews
(4.2/5)
30 reviews
(4.2/5)
Show MoreShow Less
Common Phrases in Titles:
14 reviews
(4.6/5)
6 reviews
(4.8/5)
7 reviews
(4.7/5)
15 reviews
(4.6/5)
8 reviews
(4.5/5)
20 reviews
(4.5/5)
14 reviews
(4.5/5)
Show MoreShow Less


193 of the 557 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.2
4.2


Read more about our Phrase Repetition test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


81 of the 557 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.2
4.2


Read more about our Overlapping Review History test.

Pass Reviewer Participation

  • 0%
  • From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.

4.3 Product's Average Ease Score

4.3 Category's Average Ease Score


4.3
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


13 of the 557 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.3
4.2


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


18 of the 557 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


4.2
4.2


Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.