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Real Techniques Lip Color Plus Blur From Real Techniques Report Feedback

Pass Reviews appear natural

Original:

3,249 Reviews

Adjusted:

2,740 Reviews

Rank in: Lip Brushes
64%
72%

View/Edit Adjustment
How is this calculated
Report Last Updated: Jan 3, 2018
Update Available
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Report Card

Click a test to jump to details

FAIL Brand Repeats
FAIL Suspicious Reviewers
WARN Deleted Reviews
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Ease
PASS Skewed Helpfulness
PASS Incentivized Reviews
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Most Trusted Reviews

Best blush brush I have ever owned. [Go to full review]
Oct 6, 2017      
100% TRUST
  • Verified Purchaser
  • Easy Grader (avg. rating: 4.4)


Least Trusted Reviews

Amazing quality for the price and the bristles are SO ... [Go to full review]
Jul 27, 2016      
0% TRUST
  • Verified Purchaser
  • Single-Day Reviewer (posted all reviews on Jul 27, 2016)
  • Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
  • Brand Monogamist (2 of 2 reviews for this brand; avg rating: 5.0)
  • Overrepresented Participation (posted 2 reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details


Fail Brand Repeats

Brand Repeaters


1,445 of the 3,249 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Repeaters

from Non-Repeaters


4.6
4.4


Brand Loyalists


246 of the 3,249 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

from Brand Loyalists

from Non-Loyalists


4.6
4.5


Brand Monogamists


88 of the 3,249 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.

from Brand Monogamists

from Non-Monogamists


4.6
4.5


Read more about our Brand Repeats test.

Fail Suspicious Reviewers

Take-Back Reviewers


433 of the 3,249 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.6
4.5


Read more about our Suspicious Reviewers test.

Warn Deleted Reviews

We discovered a total of 52 deleted reviews for this product, with an average rating of 4.5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

4.5 average rating of deleted reviews

4.5



Read more about our Deleted Reviews test.

Warn Reviewer Participation

  • 54%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 1762 reviewers (or 54%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.4
4.6


Read more about our Reviewer Participation test.

Pass Rating Trend

  • 2%
  • Created over 6 days

We counted 3,249 reviews for this product over the span of 2,176 days, an average of 1.5 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 7 or fewer reviews on any given day.

However, we see the following 6 days exceeding this threshold:In total, we found that 51 reviews were created on just 6 days. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews created on high volume days

from reviews created on normal volume days


4.2
4.5


Read more about our Rating Trend test.

Pass Unverified Purchases

366 of the 3,249 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.3
4.5


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
231 reviews
(7.1%)
51 reviews
(1.6%)
48 reviews
(1.5%)
78 reviews
(2.4%)
44 reviews
(1.4%)
182 reviews
(5.6%)
Show MoreShow Less
Common Phrases in Titles:
75 reviews
(2.3%)


189 of the 3,249 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.4
4.5


Read more about our Phrase Repetition test.

Pass Overlapping Review History


514 of the 3,249 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.5
4.5


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.

4.3 Product's Average Ease Score

4.3 Category's Average Ease Score


4.3
4.3


Read more about our Reviewer Ease test.


Pass Skewed Helpfulness
We examined the average net helpfulness score of negative reviews against the average net helpfulness score of positive reviews. The net helpfulness score is the number of times a review has been marked as helpful minus the number of times a review has been marked as unhelpful. We could not find any statistically significant difference in average net helpfulness score between the negative reviews and positive reviews.

0.2 average net helpfulness for positive reviews

3.6 average net helpfulness for negative reviews


Read more about our Skewed Helpfulness test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


2 of the 3,249 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


5.0
4.5


Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.