real Techniques Foundation Brush From Real Techniques Report Feedback
Report Last Updated: Jan 3, 2018
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Most Trusted Reviews
- Verified Purchaser
- Easy Grader (avg. rating: 4.9)
Least Trusted Reviews
- Verified Purchaser
- Contains repetitive phrases (show)
- Single-Day Reviewer (posted all reviews on Apr 7, 2014)
- Brand Loyalist (4 of 8 reviews for this brand; avg rating: 4.0)
- Overrepresented Participation (posted 8 reviews)
- Critical Reviewer (avg. rating: 3.5)
105 of the 200 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
18 of the 200 reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
5 of the 200 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.
22 of the 200 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
35 of the 200 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.6 while all other reviewers rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Example critical reviews
0.7 average net helpfulness for positive reviews
-0.6 average net helpfulness for negative reviews
Read more about our Skewed Helpfulness test.
30 of the 200 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:
- Created over 3 days
We counted 200 reviews for this product over the span of 2,050 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:
19 of the 200 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
- Have an overrepresented word count
Read more about our Word Count Comparison test.
36 of the 200 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
- Reviews have been deleted
Read more about our Deleted Reviews test.