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Willow Tree hand-painted sculpted figures, Nativity, 6-piece set
More product info From Willow Tree

Review Hijacking Alert!
135 reviews are coming from a seemingly different product variation:

Willow Tree Song Of Joy Angel by Susan Lordri 26463 Demdaco (Example Review )



Learn more about Review Hijacking.
Amazon Reviews for Willow Tree hand-painted sculpted figures, Nativity, 6-piece set
Rating:
2,843 Reviews
55% of potentially unnatural reviews removed (Why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card
Report Info:
Last Updated: Dec 10, 2018
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Show Report History
Note: While Amazon.com claims 2,843 reviews, we counted 2,845 available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Fail Overall Grade
FAIL Suspicious Reviewers
FAIL Reviewer Ease
WARN Deleted Reviews
WARN Rating Trend
WARN Brand Repeats
WARN Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Incentivized Reviews

Most Trusted Reviews

This was a gift I gave for CHRISTmas and I ... [Go to full review]
Dec 28, 2011      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (1 deleted review; avg. rating: 4.0)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Critical Reviewer (avg. rating: 4.4)


Least Trusted Reviews

Really lovely craftsmanship. Soft beautiful colors and nice detail. Looks ... [Go to full review]
Jan 7, 2014      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Brand Repeater (2 of 6 reviews for this brand; avg rating: 5.0)
  • Overrepresented Participation (posted 6 reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Suspicious Reviewers

Take-Back Reviewers


332 of the 2,845 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.9
4.9


Read more about our Suspicious Reviewers test.

Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

4.6 Product's Average Ease Score

4.4 Category's Average Ease Score


4.6
4.4


Read more about our Reviewer Ease test.


Warn Deleted Reviews

We discovered a total of 60 deleted reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about the Deleted Reviews test here.

4.9 average rating of deleted reviews

4.9


Show distribution of deleted reviews

Warn Rating Trend

  • 36%
  • Created over 116 days

We counted 2,845 reviews for this product over the span of 4,358 days, an average of 0.7 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 5 or fewer reviews on any given day.

However, we see the following 116 days exceeding this threshold:In total, we found that 1,025 reviews were created on just 116 days. This is an excessively high number of reviews submitted on these high volume days.

from reviews created on high volume days

from reviews created on normal volume days


4.9
4.9


Read more about our Rating Trend test.

Warn Brand Repeats

Brand Loyalists


87 of the 2,845 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Loyalists

from Non-Loyalists


5.0
4.9


Read more about our Brand Repeats test.

Warn Reviewer Participation

  • 78%
  • From reviewers with an overrepresented participation

We see the following 3 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 2209 reviewers (or 78%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.9
4.9


Read more about our Reviewer Participation test.

Pass Unverified Purchases

140 of the 2,845 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.8
4.9


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
262 reviews
(4.9/5)
39 reviews
(4.8/5)
125 reviews
(5.0/5)
42 reviews
(4.9/5)
81 reviews
(4.8/5)
32 reviews
(5.0/5)
53 reviews
(5.0/5)
44 reviews
(5.0/5)
40 reviews
(5.0/5)
123 reviews
(5.0/5)
Show MoreShow Less
Common Phrases in Titles:
59 reviews
(5.0/5)
140 reviews
(4.9/5)
38 reviews
(5.0/5)
62 reviews
(5.0/5)
Show MoreShow Less


419 of the 2,845 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
4.9


Read more about our Phrase Repetition test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

1% also reviewed:
Willow TreeAngel of Prayer by Demdaco



90 of the 2,845 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


5.0
4.9


Read more about our Overlapping Review History test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.


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