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riverguy

Amazon reviews get even more useless

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For some time now, and it's getting worse, Amazon has been grouping various models of items from the same manufacturer into all of the reviews for any of these items.  For example, you're looking at reviews for a particular model of Samsung smart TV.  As you read through the reviews, you happen on one in which the writer mentions the actual model number of his/her purchase and it is NOT the one for which this review is posted.  Then it happens a few more times.  So if you look at the very tiny print at the upper left corner of that individual review, you'll see the model number (or some other description) of the review you're now looking at.  As often as not, it will be for some other model number, rendering the review useless for your purposes.

No idea why Amazon does this, but it makes their already dubious reviews even less useful than they've ever been.  Just make sure that when you read reviews to check that fine print to see if the review is for the item you're actually interested in.  Often, the actual reputation of one particular model of a manufacturer's product are very different from those of a different model.  Be careful!

And then before you decide to purchase on the strength of those reviews, go to ReviewMeta.com and enter the URL for the item you're interested in.  You might be quite surprised at how many of those reviews are fake.

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This is a form of Review Hijacking: https://reviewmeta.com/blog/amazon-review-hijacking/

On the RM report, you can click the link that says "Show all variations" and it will help show you the different variations that are pooled together: https://reviewmeta.com/blog/reviewmetas-hidden-features-for-power-users/

I think Amazon does this to simply inflate the perceived number of reviews on any listing.  It's very frustrating that it's not totally transparent and many people are caught by surprise.

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