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Fail Overall Grade
FAIL Deleted Reviews
FAIL Suspicious Reviewers
WARN Rating Trend
WARN Unverified Purchases
WARN Sample Reviews
WARN Brand Repeats
WARN Reviewer Ease
WARN Phrase Repetition
WARN Overlapping Review History
PASS Word Count Comparison
PASS Reviewer Participation
Most Trusted Reviews
I was really impressed with this bar. I'm not vegan ... [Go to full review]
Apr 4, 2017
- Verified Purchaser
- Easy Grader (avg. rating: 9.5)
Least Trusted Reviews
I received a few of these bars to try as ... [Go to full review]
Jan 28, 2015
- Unverified Purchaser
- Overrepresented word count (117 words)
- Used the word "Sample"
- Contains repetitive phrases (show)
- One-Hit Wonder
- Never-Verified Reviewer
- Easy Grader (avg. rating: 10.0)
Fail Deleted Reviews
We discovered a total of 4 deleted reviews for this product, with an average rating of 9.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
9.3 average rating of deleted reviews
Show distribution of deleted reviews
Fail Suspicious Reviewers
8 of the 72 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.
24 of the 72 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, the discrepancy in ratings between the Never-Verified Reviewers and reviewers who have written at least one verified purchase review isn't significant enough to rule out the possibility of it being due to random chance.
37 of the 72 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
Warn Rating Trend
- Created over 3 days
We counted 72 reviews for this product over the span of 942 days, an average of 0.1 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 3 days exceeding this threshold:
Warn Unverified Purchases
58 of the 72 total reviews for this product are unverified purchases. This is an excessively large percentage of unverified purchases and it may indicate unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Warn Sample Reviews
13 of the 72 total reviews for this product mentioned the word "sample" within their review. While we could not find a statistically significant difference between the average rating of reviews that mentioned the word "sample" and those that did not, the presences of any reviews that mention the word "sample" indicates that there may be more, since not all reviewers will disclose that they used a sample within their review.
Warn Brand Repeats
21 of the 72 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.
2 of the 72 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.
Warn Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 8.9, while the average ease score for reviewers in this category is 8.8. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.
8.9 Product's Average Ease Score
8.8 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
32 of the 72 total reviews for this product use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.
Warn Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
50 of the 72 reviewers have substantial overlapping product review history. While this is more than we'd expect to see, the discrepancy in ratings between these reviewers and reviewers who have a more unique product review history isn't significant enough to rule out the possibility of it being due to random chance.
Pass Word Count Comparison
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:
Pass Reviewer Participation
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see: