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A Closer Look at Megyn Kelly’s Deleted Book Reviews Reveal a Disturbing Trend of Misogyny

December 8th, 2016

As a journalist for Fox News, Megyn Kelly was the center of much controversy during the last election cycle.  On November 15th, Kelly released her new book, “Settle for More”, and was slammed with a brigade of 1-star, unverified reviews.   This is a textbook example of a Review Brigade: a flood of 1-star, unverified […]

Behind the Brigade: What the Data Tells Us About the 3,482 Deleted Reviews for Donald Trump’s $179 Ornament

December 7th, 2016

At ReviewMeta, we do more than just provide an analysis on the reviews for any product on Amazon; we monitor trends and collect A LOT of data.  Over 70 million reviews and counting. You’ve probably heard about the review brigade flooding Donald Trump’s $100+ Christmas Ornament with thousands of fake one-star reviews.  While Amazon has […]

Review Brigades

December 2nd, 2016

Brigading is a term used when online trolls group together to flood another site (or subsection of a website) with their message.  On Amazon, this happens when a product is quickly flooded with negative reviews, often politically motivated, and likely by reviewers who have not actually used the product or read the book. We’ve seen […]

Amazon Vine: An Analysis of 30 Million Reviews Shows Vine Better than Incentivized

November 21st, 2016

  On September 19th, 2016, we published a video showing that Incentivized Reviews (reviews including a disclaimer “I received this product for free or at a discount in exchange for my honest, unbiased review”) were highly biased, which quickly went viral, racking up over half a million views. Two weeks later, on October 3rd, 2016, […]

Amazon’s New Privacy Settings Enable Reviewers to Hide their Dishonest Reviews

November 1st, 2016

One of our core beliefs here at ReviewMeta is transparency.  We feel that making more information available will help the consumer, while deliberately hiding information will have the inverse effect. For example, being able to see a reviewer’s full history is necessary to get a feel for their trustworthiness.  If they give EVERYTHING a glowing 5-star review, […]

Amazon Silently Defaults to Showing Only Verified Reviews

October 13th, 2016

Update: We noticed that they changed it back to normal recently.  Just last week, Amazon made a big announcement about prohibiting incentivized reviews, shortly after we published our video that analyzed 18 million reviews and proved incentivized reviews had a substantial bias. This week, Amazon continues to make changes to their review platform, but this time […]

Why do we need to show advertisements?

October 11th, 2016

TL;DR: We want to offer you something for free that is not free for us. In a perfect world, there would be no ads. Here at, we’d love to provide a service to our users that is completely free of any advertisements at all; but that’s just not feasible.  Unless we get an independently wealthy […]

A Follow-Up to Our Incentivized Reviews Video: Answers to Your Questions

October 6th, 2016

  We didn’t expect our video from last week to hit half a million views so quickly.  It just goes to show you how upset consumers were about this massive problem of incentivized reviews.  The success of the video generated a TON of comments and questions, so we made a follow-up video to address them. […]

Amazon Bans Incentivized Reviews – Was it Because of our Video? Does ReviewMeta still work?

October 3rd, 2016

If you haven’t already heard, Amazon has banned “Incentivized Reviews”:   Was this because our video went viral a few weeks ago? The answer is NO.  This decision likely has NOTHING to do with our video or ReviewMeta in any way.  We have never posted an incentivized review to Amazon; we have simply exposed that the […]

Fox News Claims “Bias Alert” on Hillary’s Deleted Book Reviews, but Trump’s Book Also Has Deleted Reviews

September 28th, 2016

While we don’t like to get involved in political conspiracies, a few articles recently caught our eye: BIAS ALERT: Amazon ‘fixed’ reviews for Hillary Clinton’s book (Fox News) Amazon steps in to ‘fix’ Hillary book review ( Before we begin, we want to stress that we aren’t trying to take sides here – in fact, […]