Browser Extensions 

How to Fight Back Against Fake Reviews on Amazon

September 25th, 2018

One thing I’ve noticed after running ReviewMeta for the last two years is the sheer amount of outrage that some shoppers feel over fake reviews.  Not only at the sellers who fabricate them, but also the platforms that host them – in this case, Amazon itself. It’s ironic: I’ve noticed a lot of anti-Amazon sentiment building […]

This is what Amazon Reviews Should Look Like

September 10th, 2018

As the founder of, I’m always asked what Amazon could do to improve things.  I’ve spent a great deal of time thinking about this, and my answer involves 3 steps: 1. Quick & Easy: Only Allow Verified Purchase Reviews Amazon claims: ‘Reviews that are not marked “Amazon Verified Purchase” are valuable as well‘. However, I […]

Shortcomings of

August 15th, 2018

One of the biggest challenges that I’ve faced since launching in 2016 is making it clear what ReviewMeta is and what ReviewMeta is not. I’ve received an overwhelming amount of thanks and email high-fives for building the tool.  It always brings a smile to my face when someone writes in with kind words. I’m […]

Amazon Prime Day 2018: Top Products run through ReviewMeta

July 19th, 2018

Prime Day is Amazon’s attempt to invent another Black Friday during the traditionally slow summer shopping season. We see a lot of complaints year after year that there aren’t really any great deals. However, our data shows that it might still be working to push consumers to spend more time on Amazon than normal. ReviewMeta […]

Why does it say there are no reviews for my product?

June 11th, 2018

Sometimes you run a report and see the dreaded “There aren’t any reviews for this product yet!” message.  You’ve double-checked the Amazon listing and it says there are reviews!  So what gives? There’s a few things that can be happening and a couple of tricks you can try if clicking the “Check Again” button […]

Amazon Review Hijacking – How to Spot Sellers that are Recycling Reviews on Amazon

May 30th, 2018

As Buzzfeed recently reported, there are more ways for sellers on Amazon to obtain false reviews on their products than simply manufacturing new ones.  Essentially, sellers can recycle old reviews for entirely different products and use them to bolster their own listings. We call this practice “Review Hijacking“, and we’ve recently upgraded ReviewMeta to be able to help […]

How Accurate is

May 16th, 2018

This is a question I see frequently asked.   Unfortunately I also see it frequently answered by those with opinions based on only a few anecdotal data points. My answer to this question has always been “I’d like to think the algorithm is pretty accurate, but ultimately there’s no way to verify it“.  This is because I […]

Just How Big is the Unnatural Review Problem on Amazon?

May 3rd, 2018

If you’ve been paying attention to the news recently, you may have noticed that the Washington Post released an article about the widespread problem of “fake reviews” on Amazon.  Following this report, the issue remained in the news cycle for a few days, even including a 3-minute segment on Good Morning America:   New report on fake Amazon reviews: […] Press & Media

January 1st, 2018

Are you doing a story on inauthentic reviews?  Get an expert to weigh in with insights, data and over a decade of experience in the industry. Tommy Noonan, founder of, has been featured in dozens of high-profile articles and national broadcasts since launching the site in 2016. Contact Tommy Noonan at Tommy (at) At […] Bookmarklet: An Extension Alternative

February 3rd, 2017

If you’re not ready to fully commit to our Browser Extension, our Bookmarklet might just be the solution you’re looking for: Analyze on! Here’s the code: