Browser Extensions 

Why does it say there are no reviews for my product?

June 11th, 2018

Sometimes you run a report and see the dreaded “There aren’t any reviews for this product yet!” message.  You’ve double-checked the Amazon listing and it says there are reviews!  So what gives? There’s a few things that can be happening and a couple of tricks you can try if clicking the “Check Again” button […]

Amazon Review Hijacking – How to Spot Sellers that are Recycling Reviews on Amazon

May 30th, 2018

As Buzzfeed recently reported, there are more ways for sellers on Amazon to obtain false reviews on their products than simply manufacturing new ones.  Essentially, sellers can recycle old reviews for entirely different products and use them to bolster their own listings. We call this practice “Review Hijacking“, and we’ve recently upgraded ReviewMeta to be able to help […]

How Accurate is

May 16th, 2018

This is a question I see frequently asked.   Unfortunately I also see it frequently answered by those with opinions based on only a few anecdotal data points. My answer to this question has always been “I’d like to think the algorithm is pretty accurate, but ultimately there’s no way to verify it“.  This is because I […]

Just How Big is the Unnatural Review Problem on Amazon?

May 3rd, 2018

If you’ve been paying attention to the news recently, you may have noticed that the Washington Post released an article about the widespread problem of “fake reviews” on Amazon.  Following this report, the issue remained in the news cycle for a few days, even including a 3-minute segment on Good Morning America:   New report on fake Amazon reviews: […] Press & Media

January 1st, 2018

Are you doing a story on inauthentic reviews?  Get an expert to weigh in with insights, data and over a decade of experience in the industry. Tommy Noonan, founder of, has been featured in dozens of high-profile articles and national broadcasts since launching the site in 2016. Contact Tommy Noonan at Tommy (at)   […] Bookmarklet: An Extension Alternative

February 3rd, 2017

If you’re not ready to fully commit to our Browser Extension, our Bookmarklet might just be the solution you’re looking for: Analyze on! Here’s the code:

More than just Fake Reviews: Why detects all types of bias

January 5th, 2017

At, we scan hundreds of millions of reviews and help you sort out the trustworthy ones from those that might not be completely honest.  The average consumer might mistakenly label anything that looks suspicious as a fake review, however textbook fake reviews are only a subset of the overall problem of biased reviews. First, […]

Somehow 97.4% of Products on are rated Above Average

January 5th, 2017

In 4th grade, most children in the United States are taught how to calculate averages.  Seems someone at skipped ahead that year.  When it comes to product ratings, their notion of “average” is way off. We noticed that every product on has a rating accompanied by a single-word description just below it.  The […]

Implement our data on your site with the API

December 15th, 2016

We’re happy to share our data with any websites that wish to proudly display it.  We’ve created an extremely simple and lightweight API to retrieve basic information about any of our reports: Simply take any of our URLs and add /api after the domain name. So for example, this report: would turn into this […]

A Closer Look at Megyn Kelly’s Deleted Book Reviews Reveal a Disturbing Trend of Misogyny

December 8th, 2016

As a journalist for Fox News, Megyn Kelly was the center of much controversy during the last election cycle.  On November 15th, Kelly released her new book, “Settle for More”, and was slammed with a brigade of 1-star, unverified reviews.   This is a textbook example of a Review Brigade: a flood of 1-star, unverified […]