Amazon.com Gift Card in a Greeting Card (Various Designs) From Amazon Report Feedback
Report Last Updated: Mar 28, 2017
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Most Trusted Reviews
- Verified Purchaser
- Brand Repeater (3 of 92 reviews for this brand; avg rating: 5.0)
- Easy Grader (avg. rating: 4.7)
Least Trusted Reviews
- Unverified Purchaser
- Created on a high volume day
- Overrepresented word count (27 words)
- Contains repetitive phrases (show)
- One-Hit Wonder
- Never-Verified Reviewer
- Take-Back Reviewer (1 deleted review; avg. rating: 5.0)
- Overrepresented Participation (posted 1 review)
- Easy Grader (avg. rating: 5.0)
We discovered a total of 22 deleted reviews for this product, with an average rating of 4.6. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
4.6 average rating of deleted reviews
Read more about our Deleted Reviews test.
3 of the 75 reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.
34 of the 75 reviewers have only reviewed this product. This is an excessively large percentage of One-Hit Wonders which may indicate unnatural reviews.
32 of the 75 reviewers have never written a verified purchase review. While this is more Never-Verified Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.
13 of the 75 reviewers have had at least one of their past reviews for another product deleted. This is an excessively large percentage of Take-Back Reviewers which may indicate unnatural reviews.
45 of the 75 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.9 while reviews without substantial repetitive phrases rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
- Created over 7 days
We counted 75 reviews for this product over the span of 1,787 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.
However, we see the following 7 days exceeding this threshold:
65 of the 75 total reviews for this product are unverified purchases. This is an excessively large percentage of unverified purchases and it may indicate unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:
from the same brand
6 of the 75 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.5 Product's Average Ease Score
4.5 Category's Average Ease Score
Read more about our Reviewer Ease test.
0.0 average net helpfulness for positive reviews
0.0 average net helpfulness for negative reviews
Read more about our Skewed Helpfulness test.
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test, or check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.