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Aura Carver Luxe HD Smart Digital Picture Frame 10.1 Inch (Oprah's Favorite Things 2021) –...
More product info From AURA

Review Hijacking Alert!
18 reviews are coming from a seemingly different product variation:

Aura Walden 15 amp 34 WiFi Digital Picture Frame The Best Digital Frame for Gifting Send Photos... (Example Review )



Learn more about Review Hijacking.
Review Hijacking Alert!
This listing appears to have once been a different product:

Aura Walden 15 amp 34 WiFi Digital Picture Frame The Best Digital Frame for Gifting Send Photos...



Learn more about Review Hijacking.
Amazon Reviews for  Aura Carver Luxe HD Smart Digital Picture Frame 10.1 Inch (Oprah's Favorite Things 2021) – Sea Salt
Rating:
11,996 Ratings
("Ratings" vs. "Reviews")
25% of potentially unnatural reviews removed (why?)
Adjusted:
8,997 Ratings*




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Jump to Report Card


Report Card

Pass Overall Grade
FAIL Suspicious Reviewers
WARN Phrase Repetition
PASS Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
N/A Reviewer Participation

Most Trusted Reviews

If your goal is to bring your family closer together ... [Go to full review]
Feb 1, 2024      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 3.5)


Least Trusted Reviews

If power is not shut off by button and you ... [Go to full review]
Jan 21, 2024      
0% TRUST
  • Unverified Purchaser
  • One-Hit Wonder
  • Never-Verified Reviewer
  • Critical Reviewer (avg. rating: 2.0)


Analysis Details

Fail Suspicious Reviewers

One-Hit Wonders


Approximately 30% of reviewers have only reviewed this product. This is an excessively large percentage of One-Hit Wonders which may indicate unnatural reviews.

from one-hit wonders

from reviewers with more than one review


5.0
4.9


Take-Back Reviewers


Approximately 25% of reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

from take-back reviewers

from reviewers without previously deleted reviews


5.0
4.9


Read more about our Suspicious Reviewers test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
~10% of reviews
(5.0/5)
Common Phrases in Titles:
~95% of reviews
(5.0/5)
~100% of reviews
(5.0/5)


Approximately 55% of reviews use substantial repetitive phrases between them. This is an excessively large percentage which may indicate unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


5.0
4.9


Read more about our Phrase Repetition test.

Pass Rating Trend
We didn't notice any signals that would indicate reviews were created unevenly over time.
Read more about our Rating Trend test.

Pass Unverified Purchases

282 of the 11,996 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


N/A
5.0


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • <10%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
  • <10%
  • Substantial overlapping review history
Less than approximately 10% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.3. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.5 Product's Average Ease Score

4.3 Category's Average Ease Score


4.5
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters

We didn't detect a substantial amount of Brand Repeaters.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. more info