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John Frieda Brilliant Brunette Luminous Glaze, Colour Enhancing Glaze, Designed to Fill Damaged...
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From John Frieda
This report was last updated 12/26/2021.
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.com claims 7,144 Ratings, we counted 1,684 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Suspicious Reviewers
FAIL Phrase Repetition
WARN Deleted Reviews
WARN Rating Trend
WARN Reviewer Participation
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
OMG... I'm 69 years old with over-processed grey/blond hair that ... [Go to full review]
May 20, 2020
100%
TRUST
TRUST
- Verified Purchaser
- Easy Grader (avg. rating: 4.3)
Least Trusted Reviews
I have natural dark brown hair and wanted blond highlights. ... [Go to full review]
Mar 13, 2019
3%
TRUST
TRUST
- Verified Purchaser
- Created on a high volume day
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Overrepresented Participation (posted 20 Reviews)
- Easy Grader (avg. rating: 4.5)
Analysis Details
Fail Suspicious Reviewers
Take-Back Reviewers
812 of the 1,684 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 3.7 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.5. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
15 of the 1,684 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.7 while reviews without substantial repetitive phrases rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Deleted Reviews
We discovered a total of 30 deleted Reviews for this product, with an average rating of 4.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Warn Rating Trend
-
- 6%
- Created over 24 days
We counted 1,684 reviews for this product over the span of 4,964 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 24 days exceeding this threshold:In total, we found that 105 reviews were created on just 24 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.
Warn Reviewer Participation
-
- 52%
- From reviewers with an overrepresented participation
We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 878 reviewers (or 52%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Unverified Purchases
143 of the 1,684 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
1% also reviewed:
Amazon Store Card by Synchrony Bank
1% also reviewed:
John Frieda Colour Refreshing Gloss, Cool... by John Frieda PFC
1% also reviewed:
Echo Dot (2nd Generation) - Smart speaker with... by Amazon
1% also reviewed:
INFINITIPRO BY CONAIR Titanium Ceramic Hot Air... by Conair
Does not include products
from the same brand
from the same brand
88 of the 1,684 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.1, while the average ease score for reviewers in this category is 4.3.
4.1 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
161 of the 1,684 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
1 of the 1,684 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.