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Old Spice Hair Styling Putty for Men, High Hold/Matte Finish, New Formula, 2.22 Oz
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From Old Spice
This report was last updated 7/26/2021.
Refresh the report to view the most up-to-date data available:
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Report Info:
Note: While Amazon.com claims 1,903 Ratings, we counted 283 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Overlapping Review History
WARN Phrase Repetition
PASS Word Count Comparison
PASS Reviewer Participation
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
PASS Deleted Reviews
Most Trusted Reviews
Great stuff! [Go to full review]
Oct 28, 2019
100%
TRUST
TRUST
- Verified Purchaser
- Easy Grader (avg. rating: 4.5)
Least Trusted Reviews
The Old Spice Shampoo for Men was well received by ... [Go to full review]
Jan 31, 2020
0%
TRUST
TRUST
- Verified Purchaser
- Created on a high volume day
- Overrepresented word count (97 words)
- Contains repetitive phrases (show)
- Take-Back Reviewer (875 deleted Reviews; avg. rating: 4.4)
- Brand Repeater (2 of 2142 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 6 of 9 top products
- Easy Grader (avg. rating: 4.5)
Analysis Details
Fail Rating Trend
-
- 20%
- Created over 12 days
We counted 283 reviews for this product over the span of 827 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.
However, we see the following 12 days exceeding this threshold:In total, we found that 57 reviews were created on just 12 days. The reviews on these high volume days have rated this product an average of 4.6 while reviews from other days have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Unverified Purchases
7 of the 283 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 1.3 while the verified purchasers have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Fail Suspicious Reviewers
One-Hit Wonders
9 of the 283 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 2.7 while the reviewers who have posted more than one review have rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Never-Verified Reviewers
4 of the 283 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 1.0 while the reviewers who have written at least one verified purchase review rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Take-Back Reviewers
201 of the 283 reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.5 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
19% also reviewed:
PACIFIC PPE 2Pairs Cleaning Gloves,Dishwashing... by PACIFIC PPE
16% also reviewed:
Maybelline New York Fit Me Matte + Poreless... by Maybelline New York
16% also reviewed:
Sally Hansen - Good. Kind. Pure Vegan Nail... by Sally Hansen
15% also reviewed:
REVLON Super Lustrous The Luscious Mattes... by REVLON
14% also reviewed:
SoundHealth Extra Strength Heartburn &... by SoundHealth
Does not include products
from the same brand
from the same brand
131 of the 283 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.6 while the reviewers who have a more unique product review history rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
7 reviews
(4.9/5)
(4.9/5)
2 reviews
(4.0/5)
(4.0/5)
21 reviews
(4.2/5)
(4.2/5)
14 reviews
(4.5/5)
(4.5/5)
6 reviews
(4.8/5)
(4.8/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(3.5/5)
(3.5/5)
8 reviews
(4.9/5)
(4.9/5)
6 reviews
(4.8/5)
(4.8/5)
2 reviews
(4.5/5)
(4.5/5)
43 of the 283 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, the discrepancy in ratings between the these reviews and reviews without substantial repetitive phrases isn't significant enough to rule out the possibility of it being due to random chance.
Pass Word Count Comparison
-
- 21%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 59 reviews (or 21%) are within an overrepresented word count group. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Reviewer Participation
-
- 0%
- From reviewers with an overrepresented participation
We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.
Read more about our Reviewer Participation test.
Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.
4.3 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
Pass Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
-
- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Pass Deleted Reviews
- 0
- Reviews have been deleted
We have not discovered any deleted reviews for this product.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.