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Proper Sleep + Clarity - Natural Healthy Sleep Solution and Sleep Aid for A Full Night of Restful...
More product info From Proper

12% of potentially unnatural reviews removed (why?)
Adjusted:
Jump to Report Card


Report Card

Pass Overall Grade
FAIL Unverified Purchases
FAIL Brand Repeats
FAIL Overlapping Review History
WARN Rating Trend
WARN Phrase Repetition
PASS Word Count Comparison
PASS Suspicious Reviewers
PASS Reviewer Ease
PASS Incentivized Reviews
PASS Deleted Reviews
N/A Reviewer Participation

Most Trusted Reviews

I was really hoping this product would allow me to ... [Go to full review]
Mar 8, 2021      
100% TRUST
  • Verified Purchaser
  • Easy Grader (avg. rating: 5.0)


Least Trusted Reviews

I've taken 3 of Proper's 4 products (not Restore) via ... [Go to full review]
Apr 28, 2022      
0% TRUST
  • Unverified Purchaser
  • Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Critical Reviewer (avg. rating: 3.4)


Analysis Details

Fail Unverified Purchases

21 of the 501 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 2.0 while the verified purchasers have rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


2.0
3.7


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Brand Repeats

Brand Loyalists


Less than approximately 10% of reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.

from Brand Loyalists

from Non-Loyalists


5.0
3.5


Read more about our Brand Repeats test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

<10% also reviewed:
Transparent Season 1 by Jeffrey Tambor

Does not include products
from the same brand


Less than approximately 10% of reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 2.5 while the reviewers who have a more unique product review history rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


2.5
3.7


Read more about our Overlapping Review History test.

Warn Rating Trend
It appears that several reviews were created during just a short period of time.
Read more about our Rating Trend test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
~6% of reviews
(2.3/5)
~4% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
~4% of reviews
(5.0/5)
~4% of reviews
(1.0/5)
~6% of reviews
(5.0/5)
Show MoreShow Less
Common Phrases in Titles:
~6% of reviews
(1.7/5)
~4% of reviews
(2.0/5)


Approximately 25% of reviews use substantial repetitive phrases between them. While this is more than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


3.2
3.7


Read more about our Phrase Repetition test.

Pass Word Count Comparison

  • <10%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Suspicious Reviewers

One-Hit Wonders


Less than approximately 10% of reviewers have only reviewed this product. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from one-hit wonders

from reviewers with more than one review


3.7
3.6


Never-Verified Reviewers

We didn't detect a substantial amount of Never-Verified Reviewers.

Take-Back Reviewers


Approximately 15% of reviewers have had at least one of their past reviews for another product deleted. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from take-back reviewers

from reviewers without previously deleted reviews


3.1
3.6


Single-Day Reviewers


Less than approximately 10% of reviewers have written multiple reviews but posted all of them on a single day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from single-day reviewers

from non-single-day reviewers


4.0
3.6


Read more about our Suspicious Reviewers test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4, while the average ease score for reviewers in this category is 4.3.

4.0 Product's Average Ease Score

4.3 Category's Average Ease Score


4.0
4.3


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

Pass Deleted Reviews
  • 0
  • Reviews have been deleted
We have not discovered any deleted reviews for this product.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. more info