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Amazon.com > Tools & Home Improvement > Lighting & Ceiling Fans > Novelty Lighting > LED Strip Lights
Led Lights Smart Led Strip Lights 21 Feet
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From Kiko
This report was last updated 2/27/2021.
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Report Info:
Note: While Amazon.com claims 6,083 Ratings, we counted 1,156 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Deleted Reviews
FAIL Suspicious Reviewers
FAIL Reviewer Ease
FAIL Phrase Repetition
FAIL Reviewer Participation
WARN Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
The lights are literally plug and play. The adhesive tape ... [Go to full review]
Aug 27, 2020
100%
TRUST
TRUST
- Verified Purchaser
- Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
- Easy Grader (avg. rating: 4.1)
Least Trusted Reviews
I love these ! Very easy to install & they’re ... [Go to full review]
Sep 29, 2020
0%
TRUST
TRUST
- Verified Purchaser
- Contains repetitive phrases (show)
- Overrepresented Participation (posted 2 Reviews)
- Critical Reviewer (avg. rating: 3.0)
Analysis Details
Fail Deleted Reviews
We discovered a total of 353 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Suspicious Reviewers
One-Hit Wonders
303 of the 1,156 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 4.9 while the reviewers who have posted more than one review have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.6, while the average ease score for reviewers in this category is 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.6 Product's Average Ease Score
4.1 Category's Average Ease Score
Read more about our Reviewer Ease test.
Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
18 reviews
(4.8/5)
(4.8/5)
29 reviews
(4.9/5)
(4.9/5)
29 reviews
(5.0/5)
(5.0/5)
19 reviews
(5.0/5)
(5.0/5)
Common Phrases in Titles:
17 reviews
(5.0/5)
(5.0/5)
49 of the 1,156 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 5.0 while reviews without substantial repetitive phrases rated this product an average of 4.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Reviewer Participation
-
- 69%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 801 reviewers (or 69%) are within an overrepresented participation group. These reviews have rated this product an average of 4.7, while all other reviews have rated this product an average of 4.6. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Warn Rating Trend
-
- 22%
- Created over 16 days
We counted 1,156 reviews for this product over the span of 245 days, an average of 4.7 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 13 or fewer reviews on any given day.
However, we see the following 16 days exceeding this threshold:In total, we found that 257 reviews were created on just 16 days. This is an excessively high number of reviews submitted on these high volume days.
Pass Unverified Purchases
26 of the 1,156 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Pass Word Count Comparison
-
- 0%
- Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.
Read more about our Word Count Comparison test.
Pass Overlapping Review History
-
- 0%
- Substantial overlapping review history
0 of the 1,156 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Overlapping Review History test.
Read more about our Overlapping Review History test.
Pass Brand Repeats
Brand Repeaters
2 of the 1,156 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
1 of the 1,156 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.