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AUKEY 1080p Webcam with Noise Reduction Stereo Microphones, Full HD USB Computer Camera for...
More product info From AUKEY

Amazon Reviews for  AUKEY 1080p Webcam with Noise Reduction Stereo Microphones, Full HD USB Computer Camera for PC/Laptop/Desktop Video Calling & Conferencing
Rating:
8,707 Ratings
1,951 Reviews
("Ratings" vs. "Reviews")
55% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Apr 29, 2021
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Note: While Amazon.com claims 8,707 Ratings, we counted 1,951 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Fail Overall Grade
FAIL Deleted Reviews
FAIL Rating Trend
FAIL Suspicious Reviewers
FAIL Word Count Comparison
FAIL Overlapping Review History
FAIL Reviewer Participation
WARN Brand Repeats
PASS Unverified Purchases
PASS Phrase Repetition
PASS Reviewer Ease
PASS Incentivized Reviews

Most Trusted Reviews

5/5
Works very well. I use it almost every day. [Go to full review]
Mar 3, 2021      
100% TRUST
  • Verified Purchaser
  • Easy Grader (avg. rating: 5.0)


Least Trusted Reviews

I am very satisfied with this camera, the setup(Windows 10) ... [Go to full review]
Aug 29, 2020      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Overrepresented word count (63 words)
  • Single-Day Reviewer (posted all reviews on Aug 29, 2020)
  • Overrepresented Participation (posted 3 Reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Deleted Reviews

We discovered a total of 530 deleted Reviews for this product, with an average rating of 4. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.0 average rating of deleted reviews

4.0


Show distribution of deleted reviews

Fail Rating Trend

  • 51%
  • Created over 69 days

We counted 1,951 reviews for this product over the span of 1,376 days, an average of 1.4 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 7 or fewer reviews on any given day.

However, we see the following 69 days exceeding this threshold:In total, we found that 994 reviews were created on just 69 days. The reviews on these high volume days have rated this product an average of 4.1 while reviews from other days have rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


4.1
3.7


Read more about our Rating Trend test.

Fail Suspicious Reviewers

One-Hit Wonders


237 of the 1,951 reviewers have only reviewed this product. While this is more One-Hit Wonders than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from one-hit wonders

from reviewers with more than one review


3.6
3.9


Never-Verified Reviewers


18 of the 1,951 reviewers have never written a verified purchase review. The Never-Verified Reviewers have rated this product an average of 3.2 while the reviewers who have written at least one verified purchase review rated this product an average of 3.9. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from never-verified reviewers

from reviewers with at least one verified purchase review


3.2
3.9


Single-Day Reviewers


121 of the 1,951 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 4.8 while all other reviewers rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from single-day reviewers

from non-single-day reviewers


4.8
3.8


Read more about our Suspicious Reviewers test.

Fail Word Count Comparison

  • 24%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 472 reviews (or 24%) are within an overrepresented word count group. These reviews have rated this product an average of 4.0, while all other reviews have rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.0
3.8


Read more about our Word Count Comparison test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:



75 of the 1,951 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 5.0 while the reviewers who have a more unique product review history rated this product an average of 3.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


5.0
3.8


Read more about our Overlapping Review History test.

Fail Reviewer Participation

  • 49%
  • From reviewers with an overrepresented participation

We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 949 reviewers (or 49%) are within an overrepresented participation group. These reviews have rated this product an average of 4.1, while all other reviews have rated this product an average of 3.7. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.1
3.7


Read more about our Reviewer Participation test.

Warn Brand Repeats

Brand Loyalists


74 of the 1,951 reviewers have reviewed multiple products but half or more of their reviews are for this brand. While this is more Brand Loyalists than we'd expect to see, the discrepancy in ratings between the Brand Loyalists and non-loyalists isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Loyalists

from Non-Loyalists


5.0
3.8


Read more about our Brand Repeats test.

Pass Unverified Purchases

109 of the 1,951 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


3.5
3.9


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
122 reviews
(3.8/5)
82 reviews
(4.0/5)
Common Phrases in Titles:
53 reviews
(3.6/5)


25 of the 1,951 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


3.6
3.9


Read more about our Phrase Repetition test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.2, while the average ease score for reviewers in this category is 4.3.

4.2 Product's Average Ease Score

4.3 Category's Average Ease Score


4.2
4.3


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.