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Maybelline Fit Me Matte + Poreless Liquid Foundation, Face Makeup, Mess-Free No Waste Pouch Format,...
More product info From Maybelline New York

Amazon Reviews for  Maybelline Fit Me Matte + Poreless Liquid Foundation, Face Makeup, Mess-Free No Waste Pouch Format, Normal to Oily Skin Types, Classic Ivory, 1.3 Fl Oz
Rating:
34,526 Ratings
5,645 Reviews
("Ratings" vs. "Reviews")
11% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
Jump to Report Card
Report Info:
Last Updated: Oct 24, 2020
Show Report History
Note: While Amazon.com claims 34,526 Ratings, we counted 5,645 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Warn Overall Grade
FAIL Word Count Comparison
FAIL Overlapping Review History
WARN Deleted Reviews
WARN Rating Trend
WARN Brand Repeats
WARN Suspicious Reviewers
WARN Reviewer Participation
PASS Unverified Purchases
PASS Phrase Repetition
PASS Reviewer Ease
PASS Incentivized Reviews

Most Trusted Reviews

I loved this foundation, matched me perfectly. I am oily/combo ... [Go to full review]
Oct 9, 2020      
100% TRUST
  • Verified Purchaser
  • Easy Grader (avg. rating: 4.4)


Least Trusted Reviews

5/5
Feb 18, 2020      
0% TRUST
  • Verified Purchaser
  • Created on a high volume day
  • Overrepresented word count (1 word)
  • Brand Repeater (2 of 13 reviews for this brand; avg rating: 5.0)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Overrepresented Participation (posted 13 Reviews)
  • Critical Reviewer (avg. rating: 3.8)


Analysis Details

Fail Word Count Comparison

  • 24%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 1 group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 1,350 reviews (or 24%) are within an overrepresented word count group. These reviews have rated this product an average of 4.5, while all other reviews have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.5
4.2


Read more about our Word Count Comparison test.

Fail Overlapping Review History
Does not include products
from the same brand


1,225 of the 5,645 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.4 while the reviewers who have a more unique product review history rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.4
4.2


Read more about our Overlapping Review History test.

Warn Deleted Reviews

We discovered a total of 150 deleted Reviews for this product, with an average rating of 4.3. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.3 average rating of deleted reviews

4.3


Show distribution of deleted reviews

Warn Rating Trend

  • 11%
  • Created over 45 days

We counted 5,645 reviews for this product over the span of 2,106 days, an average of 2.7 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 9 or fewer reviews on any given day.

However, we see the following 45 days exceeding this threshold:In total, we found that 636 reviews were created on just 45 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.

from reviews created on high volume days

from reviews created on normal volume days


4.2
4.3


Read more about our Rating Trend test.

Warn Brand Repeats

Brand Repeaters


1,618 of the 5,645 reviewers have reviewed other products for this brand. While this is more Brand Repeaters than we'd expect to see, the discrepancy in ratings between the Brand Repeaters and non-repeaters isn't significant enough to rule out the possibility of it being due to random chance.

from Brand Repeaters

from Non-Repeaters


4.3
4.2


Read more about our Brand Repeats test.

Warn Suspicious Reviewers

Take-Back Reviewers


2,239 of the 5,645 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, it does not appear to have a significant impact on the overall rating.

from take-back reviewers

from reviewers without previously deleted reviews


4.3
4.3


Read more about our Suspicious Reviewers test.

Warn Reviewer Participation

  • 48%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 2687 reviewers (or 48%) are within an overrepresented participation group. While this is more reviews from overrepresented participation groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.2
4.3


Read more about our Reviewer Participation test.

Pass Unverified Purchases

724 of the 5,645 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


4.2
4.3


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Phrase Repetition
  • 0%
  • Used substantial repetitive phrases
0 of the 5,645 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.

4.3 Product's Average Ease Score

4.3 Category's Average Ease Score


4.3
4.3


Read more about our Reviewer Ease test.


Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


3 of the 5,645 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


4.0
4.3


Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.