• 138
• Reviews have been deleted

We discovered a total of 138 deleted Reviews for this product, with an average rating of 4.8. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:

1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
2. We have no information on reviews that were never published in the first place.
3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.

Read more about our Deleted Reviews test.

Show distribution of deleted reviews

• 
• 12%
• Unverified Purchases

184 of the 1,513 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 5.0 while the verified purchasers have rated this product an average of 4.8. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.5, while the average ease score for reviewers in this category is 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

• 
• 8%
• Created over 16 days

We counted 1,513 reviews for this product over the span of 5,135 days, an average of 0.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 3 or fewer reviews on any given day.

However, we see the following 16 days exceeding this threshold:

• 40 Reviews on Oct 31, 2019 (Avg. rating: 5.0)
• 10 Reviews on Jan 4, 2020 (Avg. rating: 5.0)
• 8 Reviews on Oct 26, 2019 (Avg. rating: 5.0)
• 6 Reviews on Oct 27, 2019 (Avg. rating: 5.0)
• 5 Reviews on Jan 16, 2015 (Avg. rating: 5.0)
• 5 Reviews on Jun 3, 2016 (Avg. rating: 5.0)
• 5 Reviews on Jan 8, 2017 (Avg. rating: 5.0)
• 5 Reviews on Oct 20, 2019 (Avg. rating: 5.0)
• 5 Reviews on Oct 23, 2019 (Avg. rating: 5.0)
• 5 Reviews on Jul 26, 2017 (Avg. rating: 4.4)
• 4 Reviews on Aug 7, 2015 (Avg. rating: 5.0)
• 4 Reviews on Oct 12, 2015 (Avg. rating: 5.0)
• 4 Reviews on Apr 5, 2017 (Avg. rating: 4.8)
• 4 Reviews on Oct 29, 2017 (Avg. rating: 4.8)
• 4 Reviews on Nov 1, 2019 (Avg. rating: 2.0)
• 4 Reviews on Mar 30, 2020 (Avg. rating: 2.0)
Show All

In total, we found that 118 reviews were created on just 16 days. Although any days with a larger number of reviews than expected is suspicious, these reviews do not appear to have a significant impact on the overall rating.

Read more about our Rating Trend test.

Take-Back Reviewers

• 
• 44%
• have previously deleted reviews

672 of the 1,513 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

Read more about our Suspicious Reviewers test.

• 
• 47%
• Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:

• 0-5 words: 20.9% (Avg. rating: 4.9)
• 6-15 words: 26.2% (Avg. rating: 4.8)

In total, we found that 713 reviews (or 47%) are within an overrepresented word count group. While this is more reviews from overrepresented word count groups than we'd expect to see, these reviews do not appear to have a significant impact on the overall rating.

Read more about our Word Count Comparison test.

• 
• 0%
• Used substantial repetitive phrases

0 of the 1,513 total reviews for this product use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.

• 
• 10%
• Substantial overlapping review history

155 of the 1,513 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Overlapping Review History test.

• 
• 0%
• From reviewers with an overrepresented participation

We didn't find any participation groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Reviewer Participation test.

Brand Repeaters

• 
• 5%
• Reviewed other products from this brand

81 of the 1,513 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Brand Repeats test.

On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

• 
• 1%
• Admitted to receiving an incentive

10 of the 1,513 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.