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Colgate Colgate kids toothpaste cavity protection, bubble fruit, 2.7 ounces (3 pack), 2.7 Ounce
More product info From Colgate

Amazon Reviews for  Colgate Colgate kids toothpaste cavity protection, bubble fruit, 2.7 ounces (3 pack), 2.7 Ounce
Rating:
807 Ratings
130 Reviews
("Ratings" vs. "Reviews")
22% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Feb 9, 2021
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Show Report History
Note: While Amazon.com claims 807 Ratings, we counted 130 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Fail Overall Grade
FAIL Word Count Comparison
FAIL Overlapping Review History
WARN Deleted Reviews
WARN Suspicious Reviewers
WARN Phrase Repetition
WARN Reviewer Participation
PASS Rating Trend
PASS Unverified Purchases
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

I like the brand of toothpaste because of the taste. ... [Go to full review]
Jan 10, 2021      
100% TRUST
  • Verified Purchaser
  • Critical Reviewer (avg. rating: 3.4)


Least Trusted Reviews

Recommended [Go to full review]
Oct 10, 2016      
0% TRUST
  • Verified Purchaser
  • Overrepresented word count (1 word)
  • Overlapping Review History: reviewed 1 of 9 top products
  • Overrepresented Participation (posted 25 Reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Word Count Comparison

  • 68%
  • Have an overrepresented word count

In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 88 reviews (or 68%) are within an overrepresented word count group. These reviews have rated this product an average of 4.7, while all other reviews have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with an overrepresented word count

from reviews with a properly represented word count


4.7
4.1


Read more about our Word Count Comparison test.

Fail Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


22 of the 130 reviewers have substantial overlapping product review history. These reviewers have rated this product an average of 4.9 while the reviewers who have a more unique product review history rated this product an average of 4.4. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.9
4.4


Read more about our Overlapping Review History test.

Warn Deleted Reviews

We discovered a total of 2 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

5.0 average rating of deleted reviews

5.0


Show distribution of deleted reviews

Warn Suspicious Reviewers

Take-Back Reviewers


58 of the 130 reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.

from take-back reviewers

from reviewers without previously deleted reviews


4.6
4.4


Read more about our Suspicious Reviewers test.

Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
3 reviews
(5.0/5)
2 reviews
(4.5/5)
3 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
2 reviews
(5.0/5)
4 reviews
(5.0/5)
2 reviews
(3.0/5)
2 reviews
(5.0/5)
Show MoreShow Less
Common Phrases in Titles:
7 reviews
(4.0/5)
2 reviews
(3.5/5)


23 of the 130 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, the discrepancy in ratings between the these reviews and reviews without substantial repetitive phrases isn't significant enough to rule out the possibility of it being due to random chance.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.5
4.4


Read more about our Phrase Repetition test.

Warn Reviewer Participation

  • 50%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 65 reviewers (or 50%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.5
4.4


Read more about our Reviewer Participation test.

Pass Rating Trend

  • 2%
  • Created over 1 day

We counted 130 reviews for this product over the span of 2,691 days, an average of 0.0 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 2 or fewer reviews on any given day.

However, we see the following 1 day exceeding this threshold:In total, we found that 3 reviews were created on just 1 day. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviews created on high volume days

from reviews created on normal volume days


4.7
4.5


Read more about our Rating Trend test.

Pass Unverified Purchases

7 of the 130 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


3.9
4.5


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.3.

4.3 Product's Average Ease Score

4.3 Category's Average Ease Score


4.3
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


14 of the 130 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.3
4.5


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • 0%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.