Serenity Natural Sleep Aid – Drift Off & Fall Asleep Without Being Groggy – Non-Habit...
More product info
From Eu Natural
We're refreshing the the report to provide the most up-to-date data available.
This should only take a few moments.
Our full report will examine much more data, but requires considerably more processing power. Enter your email to receive a notification when the full report is complete.
(more info)
Report Card
Most Trusted Reviews
TRUST
- Verified Purchaser
- Critical Reviewer (avg. rating: 2.3)
Least Trusted Reviews
TRUST
- Unverified Purchaser
- Brand Repeater (4 of 19 reviews for this brand; avg rating: 5.0)
- Overlapping Review History: reviewed 1 of 9 top products
- Overrepresented Participation (posted 19 Reviews)
- Easy Grader (avg. rating: 4.9)
Analysis Details
We discovered a total of 134 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Brand Loyalists
Less than approximately 10% of reviewers have reviewed multiple products but half or more of their reviews are for this brand. This is an excessively large percentage of Brand Loyalists which may indicate unnatural reviews.
Brand Monogamists
Less than approximately 10% of reviewers have reviewed multiple products, but only for this brand. This is an excessively large percentage of Brand Monogamists which may indicate unnatural reviews.
Read more about our Rating Trend test.
Take-Back Reviewers
Approximately 40% of reviewers have had at least one of their past reviews for another product deleted. While this is more Take-Back Reviewers than we'd expect to see, the discrepancy in ratings between the Take-Back Reviewers and reviewers who don't have any deleted reviews in their history isn't significant enough to rule out the possibility of it being due to random chance.
13 of the 792 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
-
- <10%
- Have an overrepresented word count
Read more about our Word Count Comparison test.
(3.5/5)
(5.0/5)
(5.0/5)
(5.0/5)
(4.0/5)
(5.0/5)
(5.0/5)
(5.0/5)
(4.5/5)
(5.0/5)
(5.0/5)
(1.0/5)
Approximately 15% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
<10% also reviewed:
stila Glitter & Glow Liquid Eye Shadow,... by stila
<10% also reviewed:
Aura Cacia Relaxing Lavender Aromatherapy Bubble... by Aura Cacia
<10% also reviewed:
Frontier Alfalfa Leaf Powder Certified Organic,... by Frontier
<10% also reviewed:
Amazon.com $25 Gift Card in a Greeting Card... by Amazon
<10% also reviewed:
Sustainably US Grown, Organic Reishi Mushroom... by Micro Ingredients
<10% also reviewed:
Blossom Menstrual Cup by Blossom Menstrual Cup
<10% also reviewed:
LonoLife - Low-Sodium Grass-Fed Beef Bone Broth... by LonoLife
<10% also reviewed:
Cambridge Mask Company BASIC N95 Washable Anti... by Cambridge Mask Company
<10% also reviewed:
Quest Nutrition Chocolate Milkshake Protein Powder by Quest Nutrition
Less than approximately 10% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
4.0 Product's Average Ease Score
4.3 Category's Average Ease Score
Read more about our Reviewer Ease test.
-
- <10%
- Admitted to receiving an incentive
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.