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GLOUE Selfie Light Ring Led Circle Clip-on Selfie Fill Light with 36 Led Bubbles USB Rechargeable...
More product info From GLOUE

Amazon Reviews for  GLOUE Selfie Light Ring Led Circle Clip-on Selfie Fill Light with 36 Led Bubbles USB Rechargeable Portable for iPhone Smart Phones, Pads, Makeup Mirrors-Black 1 Pack
Rating:
2,621 Ratings
1,275 Reviews
("Ratings" vs. "Reviews")
34% of potentially unnatural reviews removed (why?)
Adjusted:
View/Edit Adjustment
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Report Info:
Last Updated: Oct 2, 2020
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Note: While Amazon.com claims 2,621 Ratings, we counted 1,275 Reviews available on their site.
Note: We only analyze "reviews" and ignore one-tap "ratings".

Report Card

Warn Overall Grade
FAIL Deleted Reviews
FAIL Rating Trend
FAIL Unverified Purchases
FAIL Suspicious Reviewers
FAIL Phrase Repetition
WARN Reviewer Participation
PASS Word Count Comparison
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews

Most Trusted Reviews

Ring light is great for video calls. It is very ... [Go to full review]
May 24, 2020      
100% TRUST
  • Verified Purchaser
  • Take-Back Reviewer (2 deleted Reviews; avg. rating: 5.0)
  • Easy Grader (avg. rating: 4.9)


Least Trusted Reviews

Easy to use and works great. Nice pictures [Go to full review]
May 30, 2020      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Contains repetitive phrases (show)
  • Overrepresented Participation (posted 12 Reviews)
  • Easy Grader (avg. rating: 4.8)


Analysis Details

Fail Deleted Reviews

We discovered a total of 413 deleted Reviews for this product, with an average rating of 4.9. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.9 average rating of deleted reviews

4.9


Show distribution of deleted reviews

Fail Rating Trend

  • 21%
  • Created over 17 days

We counted 1,275 reviews for this product over the span of 385 days, an average of 3.3 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 11 or fewer reviews on any given day.

However, we see the following 17 days exceeding this threshold:In total, we found that 274 reviews were created on just 17 days. The reviews on these high volume days have rated this product an average of 4.7 while reviews from other days have rated this product an average of 4.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews created on high volume days

from reviews created on normal volume days


4.7
4.0


Read more about our Rating Trend test.

Fail Unverified Purchases

18 of the 1,275 total reviews for this product are unverified purchases. The unverified purchasers have rated this product an average of 4.8 while the verified purchasers have rated this product an average of 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from unverified purchasers

from verified purchases


4.8
4.2


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Fail Suspicious Reviewers

One-Hit Wonders


180 of the 1,275 reviewers have only reviewed this product. The One-Hit Wonders have rated this product an average of 4.4 while the reviewers who have posted more than one review have rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from one-hit wonders

from reviewers with more than one review


4.4
4.1


Read more about our Suspicious Reviewers test.

Fail Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
19 reviews
(4.8/5)
36 reviews
(4.8/5)
19 reviews
(4.7/5)
13 reviews
(4.5/5)
14 reviews
(4.5/5)
12 reviews
(4.9/5)
14 reviews
(4.9/5)
Show MoreShow Less
Common Phrases in Titles:
39 reviews
(4.5/5)
11 reviews
(4.9/5)


70 of the 1,275 total reviews for this product use substantial repetitive phrases between them. These reviewers have rated this product an average of 4.8 while reviews without substantial repetitive phrases rated this product an average of 4.1. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from reviews with substantial repetitive phrases

from reviews without substantial repetitive phrases


4.8
4.1


Read more about our Phrase Repetition test.

Warn Reviewer Participation

  • 79%
  • From reviewers with an overrepresented participation

We see the following 2 participation groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 1004 reviewers (or 79%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.

From reviewers with an overrepresented participation

From reviewers with a properly represented participation


4.2
4.1


Read more about our Reviewer Participation test.

Pass Word Count Comparison

  • 0%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:



13 of the 1,275 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


4.5
4.2


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.3, while the average ease score for reviewers in this category is 4.2. While this discrepancy is rather large, it is not quite large enough to rule out the possibility of it being due random chance.

4.3 Product's Average Ease Score

4.2 Category's Average Ease Score


4.3
4.2


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


49 of the 1,275 reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


4.8
4.2


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.


1 of the 1,275 total reviews for this product admitted to receiving a free or discounted product in exchange for a review. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from incentivized reviews

from non-incentivized reviews


5.0
4.2


Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.