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AZURE BEAUTY Soak Off UV LED Gel Nail Polish Set - Cat Eyes Gel Polish, Color Changing Gel Polish,...
More product info From AZUREBEAUTY

Review Hijacking Alert!
624 reviews are coming from a seemingly different product variation:

Dip Powder Nail Set for Nail Art 10 Fruity Colors Collection Dip Powders Nails for French Nail... (Example Review )



Learn more about Review Hijacking.
Review Hijacking Alert!
This listing appears to have once been a different product:

2 in 1 Dip Powder Liquid 40ML Refill Set Base amp amp Top Coat with Activator Dip Powder Liquid Set...



Learn more about Review Hijacking.
Amazon Reviews for  AZURE BEAUTY Soak Off UV LED Gel Nail Polish Set - Cat Eyes Gel Polish, Color Changing Gel Polish, Starry Glitter Gel Polish, Chameleon Gel Polish, Magnetic Jade Gel Polish, 6 Bottles in 1 Set
Rating:
22,030 Ratings
("Ratings" vs. "Reviews")
0% of potentially unnatural reviews removed (why?)
Adjusted:
22,030 Ratings*




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Report Card

Pass Overall Grade
FAIL Deleted Reviews
FAIL Suspicious Reviewers
WARN Rating Trend
PASS Unverified Purchases
PASS Word Count Comparison
PASS Phrase Repetition
PASS Overlapping Review History
PASS Reviewer Ease
PASS Brand Repeats
PASS Incentivized Reviews
N/A Reviewer Participation

Most Trusted Reviews

The dip powder is a bit thick however it is ... [Go to full review]
Nov 10, 2022      
100% TRUST
  • Verified Purchaser
  • Easy Grader (avg. rating: 4.7)


Least Trusted Reviews

Colors are amazing quality! Definitely recommend [Go to full review]
Oct 2, 2020      
0% TRUST
  • Unverified Purchaser
  • Created on a high volume day
  • Take-Back Reviewer (1 deleted Review; avg. rating: 5.0)
  • Overrepresented Participation (posted 12 Reviews)
  • Easy Grader (avg. rating: 5.0)


Analysis Details

Fail Deleted Reviews

We discovered a total of 25 deleted Reviews for this product, with an average rating of 4.7. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.

There are a few limitations to keep in mind regarding the Deleted Reviews test:
  1. We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
  2. We have no information on reviews that were never published in the first place.
  3. We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Read more about our Deleted Reviews test.

4.7 average rating of deleted reviews

4.7


Show distribution of deleted reviews

Fail Suspicious Reviewers

Take-Back Reviewers


Approximately 25% of reviewers have had at least one of their past reviews for another product deleted. The Take-Back Reviewers have rated this product an average of 4.2 while the reviewers who don't have any deleted reviews in their history have rated this product an average of 3.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.

from take-back reviewers

from reviewers without previously deleted reviews


4.2
3.3


Read more about our Suspicious Reviewers test.

Warn Rating Trend
It appears that several reviews were created during just a short period of time.
Read more about our Rating Trend test.

Pass Unverified Purchases

129 of the 22,030 total reviews for this product are unverified purchases. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from unverified purchasers

from verified purchases


2.0
3.6


Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.

Pass Word Count Comparison

  • <10%
  • Have an overrepresented word count
We didn't find any review word count groups that had a statistically significant greater concentration than what we'd expect to see in this category.
Read more about our Word Count Comparison test.

Pass Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.

Common Phrases in Reviews:
~5% of reviews
(5.0/5)
~5% of reviews
(5.0/5)

  • <10%
  • Used substantial repetitive phrases
Less than approximately 10% of reviews use substantial repetitive phrases between them. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Read more about our Phrase Repetition test.

Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:

Does not include products
from the same brand


Approximately 20% of reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from reviewers with substantial overlapping history

from reviewers without a substantial overlapping history


3.3
3.6


Read more about our Overlapping Review History test.

Pass Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 3.8, while the average ease score for reviewers in this category is 4.3.

3.8 Product's Average Ease Score

4.3 Category's Average Ease Score


3.8
4.3


Read more about our Reviewer Ease test.


Pass Brand Repeats

Brand Repeaters


Less than approximately 10% of reviewers have reviewed other products for this brand. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.

from Brand Repeaters

from Non-Repeaters


5.0
3.5


Read more about our Brand Repeats test.

Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.

  • <10%
  • Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.

N/A Reviewer Participation
We haven't collected sufficient data to run this test yet. more info