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Amazon.com > Electronics > Computers & Accessories > Computer Accessories & Peripherals > Cables & Accessories > Cables & Interconnects > Lightning Cables
iPhone Charger, MFi Certified Lightning Cable, 4 Pack(3/6/6/10 FT) Extra Long Nylon Braided...
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Report Info:
Note: We only analyze "reviews" and ignore one-tap "ratings".
Report Card
Fail Overall Grade
FAIL Deleted Reviews
FAIL Rating Trend
FAIL Suspicious Reviewers
FAIL Reviewer Ease
WARN Unverified Purchases
WARN Word Count Comparison
WARN Phrase Repetition
WARN Reviewer Participation
PASS Overlapping Review History
PASS Brand Repeats
PASS Incentivized Reviews
Most Trusted Reviews
We couldn't find any quality reviewsLeast Trusted Reviews
I received a message from customer service, and they have ... [Go to full review]
Apr 23, 2019
0%
TRUST
TRUST
- Unverified Purchaser
- Created on a high volume day
- Overrepresented word count (95 words)
- Overrepresented Participation (posted 34 Reviews)
- Easy Grader (avg. rating: 5.0)
Analysis Details
Fail Deleted Reviews
We discovered a total of 325 deleted Reviews for this product, with an average rating of 5. Even though deleted reviews don't affect the average rating, the fact that action was taken to delete reviews raises some red flags about the integrity of the reviews for the product as whole.
There are a few limitations to keep in mind regarding the Deleted Reviews test:
- We don't have a magic ability to collect every single deleted review; we can only identify reviews as deleted if we collect them on one date and then notice they are no longer visible on a subsequent date.
- We have no information on reviews that were never published in the first place.
- We also don't know why these reviews were removed. It could be action from the platform, personal decision by the review author, part of an entire account closure, even some data error on our part, etc.
Fail Rating Trend
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- 92%
- Created over 1 day
We counted 49 reviews for this product over the span of 2 days, an average of 24.5 reviews per day. If these reviews were created randomly, there would be a 99.9% chance that we would see 35 or fewer reviews on any given day.
However, we see the following 1 day exceeding this threshold:In total, we found that 45 reviews were created on just 1 day. The reviews on these high volume days have rated this product an average of 5.0 while reviews from other days have rated this product an average of 1.0. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Suspicious Reviewers
One-Hit Wonders
16 of the 49 reviewers have only reviewed this product. This is an excessively large percentage of One-Hit Wonders which may indicate unnatural reviews.
Never-Verified Reviewers
36 of the 49 reviewers have never written a verified purchase review. This is an excessively large percentage of Never-Verified Reviewers which may indicate unnatural reviews.
Single-Day Reviewers
26 of the 49 reviewers have written multiple reviews but posted all of them on a single day. The Single-Day reviewers have rated this product an average of 5.0 while all other reviewers rated this product an average of 4.3. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
Fail Reviewer Ease
The ease score is the average rating for all reviews that a given reviewer submits. The average ease score for reviewers of this product is 4.7, while the average ease score for reviewers in this category is 4.2. Based on our statistical modeling, the discrepancy in average rating between these two groups is significant enough to believe that the difference is not due to random chance, and may indicate that there are unnatural reviews.
4.7 Product's Average Ease Score
4.2 Category's Average Ease Score
Read more about our Reviewer Ease test.
Warn Unverified Purchases
47 of the 49 total reviews for this product are unverified purchases. This is an excessively large percentage of unverified purchases and it may indicate unnatural reviews.
Unverified purchases may be the result of Kindle Unlimited readers, buyers who didn't pay full price, or reviewers who did not purchase the product at Amazon. Read more about our Unverified Purchases test.
Warn Word Count Comparison
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- 76%
- Have an overrepresented word count
In the graph above, we can see the distribution of review word counts for this product and the expected distribution for this category. We see the following 2 groups with a statistically significant greater concentration than what we'd expect to see:In total, we found that 37 reviews (or 76%) are within an overrepresented word count group. This is an excessively high number of reviews in overrepresented word count groups.
Warn Phrase Repetition
Reviews that contain one of these phrases are NOT necessarily devalued; read more about how this test works here.
Common Phrases in Reviews:
Show MoreShow Less
6 reviews
(5.0/5)
(5.0/5)
4 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
3 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
Common Phrases in Titles:
2 reviews
(5.0/5)
(5.0/5)
3 reviews
(5.0/5)
(5.0/5)
2 reviews
(5.0/5)
(5.0/5)
10 of the 49 total reviews for this product use substantial repetitive phrases between them. While this is more than we'd expect to see, the discrepancy in ratings between the these reviews and reviews without substantial repetitive phrases isn't significant enough to rule out the possibility of it being due to random chance.
Warn Reviewer Participation
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- 82%
- From reviewers with an overrepresented participation
We see the following 1 participation group with a statistically significant greater concentration than what we'd expect to see:In total, we found that 40 reviewers (or 82%) are within an overrepresented participation group. This is an excessively high number of reviewers in overrepresented participation groups.
Pass Overlapping Review History
Reviewers of this product have ALSO reviewed the following products:
4% also reviewed:
Mr. Beams MB330 Wireless LED Spotlight with... by Mr. Beams
7 of the 49 reviewers have substantial overlapping product review history. This is within an acceptable range and it does not appear to be significantly affecting the overall rating for this product.
Pass Brand Repeats
Brand Repeaters
We didn't detect a substantial amount of Brand Repeaters.
Pass Incentivized Reviews
On Oct 3, 2016, Amazon prohibited incentivized reviews, however we still test for them since there are still millions in our dataset.
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- 0%
- Admitted to receiving an incentive
We didn't detect any reviews that used language indicating they were incentivized.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.
Read more about our Incentivized Reviews test. Check out our study showing that Incentivized Reviewers are much more likely to leave a positive review.